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Kantar is partnering with Engagement Labs to help brands understand their online and offline impact. They will combine social listening with analysis of 'word of mouth' conversations to create a holistic picture.
Roku, a tv streaming service, has set up a Measurement Partner Program of 11 companies including Nielsen, Kantar, and comScore to quantify the impact of OTT advertising on its platform.
Focus Pointe partners with LivingLens to launch FPG Video Capture to gather video, images and audio from respondents' mobile devices.
TTEC Holdings launches their own platform called the Humanify Insights Platform which combines analytics with machine learning to predict consumer behavior.
Jon Boeve is now the Head of Client Development at Watch Me Think, a behavioural research agency.
Matt McLellan takes on the role of customer propositions at Tesco. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/
By Jamin BrazilKantar is partnering with Engagement Labs to help brands understand their online and offline impact. They will combine social listening with analysis of 'word of mouth' conversations to create a holistic picture.
Roku, a tv streaming service, has set up a Measurement Partner Program of 11 companies including Nielsen, Kantar, and comScore to quantify the impact of OTT advertising on its platform.
Focus Pointe partners with LivingLens to launch FPG Video Capture to gather video, images and audio from respondents' mobile devices.
TTEC Holdings launches their own platform called the Humanify Insights Platform which combines analytics with machine learning to predict consumer behavior.
Jon Boeve is now the Head of Client Development at Watch Me Think, a behavioural research agency.
Matt McLellan takes on the role of customer propositions at Tesco. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/