MRx News

Pollfish Integrates with Third-Party Platforms


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Pollfish, a mobile survey network, has launched a new offering that connects to third-party platforms like Qualtrics and SurveyMonkey. Pollfish CEO, John Papadakis, is appearing on our partner podcast, the Happy Market Research Podcast, in the coming weeks. Pollfish integrates surveys into mobile apps.

Standard Media Index has chosen to use Nielsen data to improve its AccuTV service, which reports on advertising spending and trends. Access to Nielsen data will allow them to triple the number of channels they were previously reporting on.

GfK announces their NextGen Hackathon which challenges undergraduates to extract insights from raw data.

System1 reports slower than expected gross profit for H1 this year. They expected 5% shrink but instead found themselves at a 14% loss compared to this time last year.

NPD Group and Planalytics partner to combine Planalytic's weather data with NPD's POS data to gain visibility into how weather affects demand for different products.

Business intelligence company, Advance Publication, has acquired a majority stake in Newzoo. Newzoo is a video game and esports analytics firm.

Matt Taylor takes on the role of Director Audience Insights at Twitter.

Gai Le Roy, who has been serving as interim CEO of IAB for Australia, takes on the job permanently.

Crystal Jones will now lead the Global Data Protection and ePrivacy program for ICF.

Join the Dots adds Rory Corcoran and Emily Goddard to director positions.

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MRx NewsBy Jamin Brazil