SuperData, a games industry researcher owned by Nielsen, has launched Arena, a tool that measures audiences for online gaming and esports. The new Arena dashboard displays in-depth audience metrics and insights into online gaming video and streaming.

According ESOMAR, the marketing research industry is worth 76 billion dollars, which includes analytics and other new research methodologies. Not too shabby, Insights Pros.

PRS IN VIVO also launches new services: a new automated, web-based packaging evaluator called PackFlash. It will allow clients to quickly evaluate new designs for packaging.

Gallup Iceland, a market research agency, has selected Confirmit Horizons platform to handle its data collection. Lucy Joyce, formerly of Ipsos, takes on the role of Chief Client Officer at Kantar Public.

Jerome Cochet takes on a new role for dunnhumby: Global Managing Director for Media.

Glen Collins joins Smart Connect Research as the VP of Sales.

Oliver-Thomas Wade is now the VP of Global Retail Management at GfK.

Nick Baker has been appointed to the role of Managing Director at Morar HPI.

Meyers Research brings on Ray Bledsoe as Regional Sales Director and Michael Bailey as Research Associate.

Bonamy Finch, an analytics and insights agency, makes a rash of new hires to support its continued growth. Andy Fitzgibbons joins as a Director of the Research Solutions team. Michael Fisher takes on the role of Director of Customer Analytics. Madi Sattari joins as a Data Scientist. And, Steven Pesarra, Mike Pavey, Antiopi Tsaousi and Maria Stonehouse join the Advanced Analytics and Research Solutions teams. Congratulations to you all. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/