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Aesthetic Appeal
Aesthetic Appeal episodes
- Don’t Even Think About Selling Your Medical Spa Until You Hear This with Julie DavisJulie Davis shares her firsthand experience selling her practice, from the challenges of finding the right buyer to the importance of preparation and business culture.
For Julie, there wasn’t an instant match when it came to selling her practice. She opens up about the ups and downs of the process, why finding the right culture fit is key, and how hiring a broker the third time around turned out to be one of her best decisions.
Find out:- What led Julie to sell her med spa in the first place
- How to start preparing now if selling is in your future
- Why slowing down and defining your culture is crucial
- Why it’s going to feel like you have 2 full-time jobs while going through diligence
- Why working with a broker who truly understands this space makes all the difference
- The key factors she considered when vetting potential buyers
- What makes a med spa attractive to investors
- Why you shouldn’t take your eye off your team in the process
- Why you should make sure your practice management system is up to par before thinking about selling
About Julie Davis, Founder & Owner of Pura Vida Body & Mind Spa, Inc.
Julie Davis is the founder & owner of Pura Vida Body & Mind Spa in Fleming Island, Florida. With over 20 years in healthcare, she is a serial entrepreneur and has founded a professional skincare line and Physicians First Practice Solutions, Inc. healthcare consulting firm. She also founded two non-profits, including Reconstructing Dreams, Inc., which provides free cosmetic services to victims of violent crimes.
Learn more about Julie Davis
Learn more about Pura Vida Body & Mind Spa
Connect with Julie on LinkedIn
About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers35 min - Don’t Make These Common Exit Strategy Mistakes with Virgil Ochoa and Michael LudwigBefore you sell your aesthetic practice, you need to know what you're getting into. Bill Walker, Virgil Ochoa, and Michael Ludwig break down the must-know details of exit strategies so you don’t do anything you’ll regret.
Get the legal and financial essentials, the key numbers that determine your practice’s value, and hear how the industry’s evolving regulations could impact your sale.
Find out:- Why the type of deal you choose can make or break your sale
- The key financial metrics that determine your practice’s worth
- How to plan ahead to avoid headaches and lost money during the sale
- What EBITDA really means and why it’s used in business valuation
- The crucial role of inventory tracking in keeping your financials airtight
- Why hiring the right advisors can save you time, stress, and money
- Pro tips to set yourself up for a smooth and profitable exit
When it comes to mergers and acquisitions for medical professionals, Virgil Ochoa at Dykema is a go-to advisor. He specializes in working with dentists, endodontists, oral surgeons, veterinarians, and managed service organizations. Virgil brings decades of experience to the table and understands the emotional connection these professionals have with their practices. He's skilled at navigating the complexities of growing or selling a business.
Connect with Virgil on LinkedIn
Learn more about Dykema
About Michael Ludwig, Partner at Cherry Bekaert
Michael, a Partner in Deal Advisory Services at Cherry Bekaert, is a go-to advisor for businesses of all sizes, from early-stage ventures to established middle-market companies. He provides strategic, financial, and operational leadership. His expertise spans a range of industries, including healthcare, technology, life sciences, industrials, and government contractors.
Connect with Michael on LinkedIn
Learn more about Cherry Bekaert
About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers29 min - Why Investors Are Targeting Medical Spas More Than Ever with Brian ColaoBrian Colao joins Bill Walker to discuss the shifting world of medical aesthetics, unpacking the legal and investment trends shaping the industry.
Drawing from his extensive background in healthcare law, Brian explains how consolidation in medical aesthetics compares to dentistry and why aligning interests in partnerships is as critical as choosing the right spouse.
Hear Brian and Bill’s predictions for the future of the medical aesthetics market, including the gradual comeback of consolidation activities.
Find out:- How today’s economic climate is influencing consolidation trends
- Why medical aesthetics is such a hot spot for investors
- The key role of regulatory compliance for practice owners considering partnerships
- The current state of the medical aesthetics market
- Why staying ahead of market dynamics is crucial for success
Brian Colao leads Dykema's Dental Service Organizations (DSO) & Medical Service Organizations (MSO) industry groups. With over 25 years of experience in the dental sector, he's a leading authority on DSO formation, business structures, M&A, and compliance.
His expertise spans a wide range of areas, including corporate practice, fee splitting, advertising, laboratory, patient finance, billing, HIPAA, credentialing, licensing, marketing, and labor law regulations impacting DSOs.
Links- Learn more about Dykema
- Connect with Brian on LinkedIn
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers25 min - The Latest Scandals in Healthcare Cyberattacks with Brian KingAlways looking for ways to safeguard your practice and stay ahead of potential threats? Brian King joins Bill Walker of Aesthetic Brokers to unpack the latest scandals in healthcare cyberattacks and explain why cyber liability insurance is an absolute must for protecting your practice.
With healthcare data being a prime target for hackers, having the right insurance coverage can shield you from the financial fallout of a cyber incident.
Find out:- Eye-opening stats about cyberattacks on small practices
- 5 practical tips to boost your cybersecurity
- The potential consequences of data breaches
- The benefits of working with specialized insurance brokers
- Why cyber liability insurance is your practice's safety net
- How ransomware can freeze your operations for a hefty price
- The serious penalties tied to HIPAA violations
Brian King has a lifelong passion for the insurance industry, inspired by his family's legacy. He specializes in providing tailored insurance solutions for medical businesses of all sizes, from hospitals to small practices. Brian is driven by a desire to improve coverage for healthcare professionals, including doctors, surgeons, and nurses.
Links- Get a free cyber assessment from Trucordia for your practice
- Learn more about PCF Insurance Services/Trucordia
- Connect with Brian on LinkedIn
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers32 min - What Every Entrepreneur Needs to Know About Wealth Management with Brian HaloossimBrian Haloossim joins Bill Walker with insights from wealth management and the ways he and his team support highly successful aesthetic practice owners.
AllianceBernstein goes beyond investment management. It’s a powerhouse for founders and entrepreneurs, adding value at every stage of the deal: before, during, and after a sale.
Outside of AllianceBernstein, Brian has a personal connection to aesthetics. His wife Melissa is a trailblazer in the industry, from founding Skin Thesis in West Hollywood (soon expanding to Nashville) to creating Milaj, a clean skin care line for kids.
Find out:- What AllianceBernstein really does for entrepreneurs
- The biggest challenges aesthetic business owners face
- What to do when $10M of capital lands in your lap
- Advice for new entrepreneurs in the aesthetics world
Brian’s career has centered on helping others succeed, from coaching Division 1 college basketball to building businesses from scratch. At AllianceBernstein, he leads a team that supports business owners with tailored pre-transaction planning, assembling key advisors and leveraging industry-leading research to maximize financial outcomes. He also connects clients with a seasoned private credit team as a potential capital source.
Links- Learn more about AllianceBernstein
- Follow AllianceBernstein on Instagram @alliancebernstein
- Connect with Brian on LinkedIn
- Learn more about Skin Thesis
- Learn more about Milaj
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers48 min - Urgent GLP-1 Compounding Update with Pharmacist Vickie PaesanoOn September 30, the FDA removed tirzepatide from the shortage list, creating confusion for patients and providers who rely on compounding pharmacies.
Vickie Paesano, third-generation owner of Preston’s Pharmacy, a trusted pharmacy serving 27 states, shares insights as both a pharmacist and the owner of Core Aesthetic, her med spa.
Bill and Vickie discuss:- What some pharma reps are doing on the ground to circumvent the provider relationship and block compounded versions of tirzepatide
- How the latest FDA regulations are impacting compounding pharmacies and aesthetic practices
- Vickie’s thoughts on navigating changing regulations from both sides of the industry
- Vickie’s predictions on how this tug-of-war over compounding will play out
Read the FDA’s latest update to compounding pharmacies
Learn more about Core Aesthetic
About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers31 min - What You Missed at The Medical Spa Show 2024Drew Smyth, VP of mergers and acquisitions, and Christine Moore share takeaways from the 2024 Medical Spa Show in Las Vegas, including:
- What’s the deal with the private equity buzz?
- Why tracking KPIs could transform your practice’s value
- How a stable, positive team culture can catch a buyer’s eye
- The surprising risks & benefits of adding new services to your lineup
- Why financial health makes or breaks a deal
- The key to timing your practice sale perfectly
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers23 min - The Art of the DealBill’s insider tips on avoiding common pitfalls and negotiating the best terms throughout the private equity practice acquisition process, which can take up to a year from beginning to end.
Hear about the key milestones within the deal process, including:- Initial consultations and signing agreements
- Getting into the numbers with data analysis and collection
- Marketing your practice to potential buyers
- Navigating due diligence and closing the deal
- The timeline and what to expect from start to finish
- Customizing the process for your unique goals
Even if you’re not ready to sell, learning about the deal process now can help you understand the opportunities in the aesthetics industry and prepare for the future.
About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers34 min - The Story of Aesthetic BrokersAs the founder & CEO of Aesthetic Brokers, Bill Walker helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions.
Co-host Christine Moore takes us through Bill’s experience in the healthcare world and his obsession with supporting aesthetic practice owners.
Find out:- What brokers actually do in the aesthetics industry
- Why consolidating practices can be a game-changer
- How cultural fit plays a key role in mergers and acquisitions
- Common misconceptions about private equity in healthcare
- What’s next for the aesthetics industry
Bill explains the challenges and opportunities aesthetic practice owners face and shares his practical advice for navigating the often-tricky world of mergers and acquisitions.
Connect with Bill on LinkedIn
Learn more about Aesthetic Brokers
About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers29 min
About Aesthetic Appeal
From the publisher's feed
What is your medical spa actually worth — and what would it take to sell it for real money? Aesthetic Appeal is the podcast for medical aesthetics practice owners thinking seriously about valuation,…
growth, profitability, and the exit they actually want. Hosted by Bill Walker, Founder & CEO of Aesthetic Brokers, and Jessica Hunter, Head of Aesthetic Consulting, the show breaks down med spa M&A, private equity deals, EBITDA, pricing, and the operational decisions that quietly add or destroy millions in enterprise value.
Every episode answers the questions med spa owners, plastic surgeons, and cosmetic dermatology operators type into Google at midnight: what is my practice worth, when should I sell, how do I raise prices without losing patients, why is my million-dollar practice not profitable, and what does private equity actually want from aesthetic clinics in 2026.
Bill brings the deal side. A former Marine Corps pilot turned M&A advisor, he led mergers and acquisitions for a private equity-backed healthcare platform before founding Aesthetic Brokers, helping doctors unlock hundreds of millions of dollars in generational wealth. On the show, he covers valuation math, buyer behavior, deal structure, due diligence, letters of intent, and what investors are actually paying for an aesthetic practice today.
Jessica brings the operator side. After consulting with more than 75 medical aesthetic clinics across the U.S. and Canada, she knows exactly what makes a clinic sellable long before a broker is on the phone — provider redundancy, P&L hygiene, time discipline, pricing strategy, and the financial habits owners avoid until it's too late.
Recurring topics include medical spa valuations and EBITDA multiples; private equity, MSOs, and platform consolidation in aesthetics; selling a med spa or plastic surgery practice; exit strategy planning for first-time founders; pricing models and raising prices without losing clients; the hidden math behind "million-dollar" practices; GLP-1, compounding pharmacy, and regulatory shifts; cybersecurity and HIPAA risk for healthcare practices; wealth management for aesthetic entrepreneurs; and leadership, team building, and operations inside a high-growth clinic.
If you own — or plan to own — a medical spa, plastic surgery center, cosmetic dermatology practice, or any aesthetic-adjacent healthcare business, Aesthetic Appeal is built for you. Press play before you list, before you sign, and before you assume the first offer in your inbox is the best one.
Follow Aesthetic Brokers on Apple Podcasts, Spotify, YouTube, or aestheticappealpodcast.com.
Every episode answers the questions med spa owners, plastic surgeons, and cosmetic dermatology operators type into Google at midnight: what is my practice worth, when should I sell, how do I raise prices without losing patients, why is my million-dollar practice not profitable, and what does private equity actually want from aesthetic clinics in 2026.
Bill brings the deal side. A former Marine Corps pilot turned M&A advisor, he led mergers and acquisitions for a private equity-backed healthcare platform before founding Aesthetic Brokers, helping doctors unlock hundreds of millions of dollars in generational wealth. On the show, he covers valuation math, buyer behavior, deal structure, due diligence, letters of intent, and what investors are actually paying for an aesthetic practice today.
Jessica brings the operator side. After consulting with more than 75 medical aesthetic clinics across the U.S. and Canada, she knows exactly what makes a clinic sellable long before a broker is on the phone — provider redundancy, P&L hygiene, time discipline, pricing strategy, and the financial habits owners avoid until it's too late.
Recurring topics include medical spa valuations and EBITDA multiples; private equity, MSOs, and platform consolidation in aesthetics; selling a med spa or plastic surgery practice; exit strategy planning for first-time founders; pricing models and raising prices without losing clients; the hidden math behind "million-dollar" practices; GLP-1, compounding pharmacy, and regulatory shifts; cybersecurity and HIPAA risk for healthcare practices; wealth management for aesthetic entrepreneurs; and leadership, team building, and operations inside a high-growth clinic.
If you own — or plan to own — a medical spa, plastic surgery center, cosmetic dermatology practice, or any aesthetic-adjacent healthcare business, Aesthetic Appeal is built for you. Press play before you list, before you sign, and before you assume the first offer in your inbox is the best one.
Follow Aesthetic Brokers on Apple Podcasts, Spotify, YouTube, or aestheticappealpodcast.com.