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In this weeks episode Emily tackles one of the biggest challenges aesthetic practitioners face and that is getting high-quality patient testimonials and on camera content without making patients feel exposed, judged, or uncomfortable.
Unlike other industries, testimonials in aesthetics come with layers of privacy, vulnerability, identity, and stigma. Many patients love their results and will happily tell you privately but don’t want their face on Instagram or their treatments discussed publicly. This leaves clinics stuck, even though social proof is one of the most powerful tools for building trust and driving new enquiries.
If you’ve ever felt awkward asking for testimonials or frustrated by the lack of on camera patient content, this episode will show you how to create meaningful, strategic social proof without pushing boundaries or compromising patient comfort.
Connect with Emily:
By Emily RuseIn this weeks episode Emily tackles one of the biggest challenges aesthetic practitioners face and that is getting high-quality patient testimonials and on camera content without making patients feel exposed, judged, or uncomfortable.
Unlike other industries, testimonials in aesthetics come with layers of privacy, vulnerability, identity, and stigma. Many patients love their results and will happily tell you privately but don’t want their face on Instagram or their treatments discussed publicly. This leaves clinics stuck, even though social proof is one of the most powerful tools for building trust and driving new enquiries.
If you’ve ever felt awkward asking for testimonials or frustrated by the lack of on camera patient content, this episode will show you how to create meaningful, strategic social proof without pushing boundaries or compromising patient comfort.
Connect with Emily: