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In this episode, Emily sits down with Eleanore Quadri, Founder and Clinical Director of Revive Cosmetics, an award winning, CQC-registered medical aesthetics clinic in Kent. Together, they unpack what it really takes to build a bespoke aesthetics clinic from the ground up.
After successfully building two clinics, Eleanore shares the realities of planning permission, CQC compliance, budgeting, contractors, clinic design and the lessons she'd do differently next time.
If you've ever considered building a clinic, converting a property, creating a home based clinic or moving away from rented premises, this episode offers a candid behind the scenes look at the challenges, costs and rewards of creating a clinic that's truly your own.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.
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In this episode, Emily sits down with leadership consultant Marcus Haycock for part two of their strategic leadership series. This conversation dives into self‑awareness, communication styles and how Discovery Insights Profiling helps clinic owners build stronger teams, reduce conflict and improve patient consultations.
Marcus explains how Insights Profiling uses a four‑colour energy model to reveal communication preferences, strengths, blind spots and stress behaviours. Unlike simple personality quizzes, Insights provides a 20+ page personalised report that helps leaders understand how they show up, how others experience them, and how to adapt their communication for better outcomes.
This episode is packed with practical examples, including how adapting communication style helped a sales professional win a major client, and how clinic owners can use profiling to improve leadership, reduce friction, and create a more supportive team culture.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.
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In this episode, Emily sits down with Cigdem Kemal Yilmaz, chemical engineer, skincare formulator and founder of Skin Masterclass, to unpack one of the biggest untapped revenue streams in aesthetics clinics- skincare consultations and retail.
Cigdem explains why most practitioners unintentionally leave 20-40% of potential monthly revenue on the table, how ingredient based education transforms practitioner confidence and the exact consultation shifts that turn skincare from an afterthought into a high value, predictable revenue stream.
If you’ve ever felt awkward recommending skincare, struggled to convert consultations into product sales, or wondered how top clinics achieve 500K+ annual skincare revenue, this episode is a masterclass in itself.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.
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In this episode, Emily is joined by Dr. Harriet Turnbull, Global Chief Medical Officer and Head of Training at Derma Medical, to break down exactly what the journey into aesthetics should look like. From choosing the right training provider to building confidence, avoiding common mistakes and navigating the business side of becoming an injector.
Dr. Harriet has spent over a decade across general practice and aesthetic medicine, and she’s trained thousands of practitioners nationwide. Her perspective is honest, practical and rooted in real‑world experience making this episode essential listening for anyone considering a career in aesthetics or newly qualified and unsure of their next steps.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.
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In this episode, Emily sits down with transformational leadership consultant Marcus Haycock, who brings over 25 years of experience in the aesthetics and pharmaceutical industries. This is the first instalment of a three‑part leadership series designed specifically for clinic owners, injectors, and managers who have found themselves in leadership roles accidentally.
Marcus introduces the concept of the “accidental leader”, explains why imposter syndrome is so prevalent in aesthetics, and breaks down the four foundational pillars of effective leadership. Together, Emily and Marcus explore how internal dialogue, communication style, and self‑awareness directly impact team performance, clinic culture, and long‑term business growth.
If you’re a clinic owner who feels overwhelmed, underprepared, or unsure how to lead a team confidently, this episode will give you clarity, direction, and practical steps to start improving your leadership immediately.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.
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In this episode, Emily sits down with AI trainer and business strategist Emma Michael to demystify AI for clinic owners and practitioners.
If you’ve ever opened ChatGPT, typed a basic prompt and wondered why the output felt generic, robotic, or unusable this episode will change everything.
Emma breaks down what AI actually is, why most people are using it incorrectly, and how to get results that genuinely save time, reduce mental load and support your business. She explains the difference between generative AI and human judgment, why prompts matter more than people realise, and how to avoid the “AI slop” that’s flooding social media.
Together, Emily and Emma explore practical, ethical and strategic ways to use AI inside an aesthetics business from content creation to competitor research, SOPs, team training and even voice‑to‑text tools that help you capture ideas on the go.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.
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In this episode of Beyond the Needle, Emily dives into one of the most misunderstood topics in aesthetics and that is confidence.
Not the polished, effortless confidence you see online but the real psychology behind fear, visibility, comparison and the courage required to grow an aesthetics business.
This episode builds directly on the limiting beliefs conversation from Episode 2. Emily breaks down why confidence is not the absence of fear, why waiting to “feel ready” keeps practitioners stuck and why the people who appear confident today were once exactly where you are they simply acted before they felt ready.
She also shares the exact mindset tools she uses herself, including the five‑year rule, the “tiny speck on a rock” perspective and the decision before the day technique that helps you act even when fear is screaming at you not to.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.
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In this episode, Emily sits down with Yogeeta Bawa co‑founder of Time Clinic, multi award winning clinic owner and founder of The Invisible Business Partner to talk about the side of aesthetics most practitioners never get trained for and that is running the business.
From hiring to systems, finances, boundaries, overwhelm and operational structure, Yogeeta brings a rare perspective- a corporate management background combined with hands‑on experience building and scaling a two‑site clinic alongside her husband, Dr. Bawa.
If you’re a clinic owner who feels constantly busy but not actually moving forward, this episode will feel like a lifeline. Yogeeta breaks down the patterns she sees in overwhelmed practitioners, the operational mistakes that keep clinics stuck and the exact frameworks she uses to help owners regain control, clarity and momentum.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.
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In this episode, Emily explores one of the most under invested yet most powerful growth levers in aesthetics: patient experience.
Not just the treatment itself, but everything that happens before, during and after the appointment. The clinics with long waitlists, consistent referrals and years long loyalty aren’t just producing great results they’re delivering an experience that makes patients feel seen, valued, and genuinely cared for.
Emily breaks down the entire patient journey, from the moment someone discovers your clinic online to the way they feel weeks after their appointment. She shares the small, sensory, and emotional details that elevate your brand, build trust, and dramatically increase retention.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.
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In this episode, Emily sits down with Dr. Kamran Amjed- medical doctor, multi clinic owner, CQC registered manager and founder of Consultation Catalyst, the UK’s first CPD approved consultation training program for aesthetic practitioners.
If you’ve ever wondered why your marketing is strong but your revenue doesn’t reflect it, this episode will give you the answer. Dr. Kamran explains why conversion rates drop the moment a clinic owner steps back, why inconsistency between clinicians costs clinics thousands and how to build a consultation framework that any team member can follow confidently and ethically.
This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.
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From the publisher's feed
Growing an aesthetics clinic today isn’t easy, I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily…
This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that converts and mastering SEO.
If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!