In this episode, host Emily Ruse chats with Dr. Amy Law, a dentist-turned-aesthetic practitioner who has built a trusted, patient-first clinic grounded in ethics, education, and results.

Dr. Amy shares her real-life business journey—from transitioning out of the NHS and launching her own clinic, to learning the hard way through a website investment gone wrong. She reveals how she now drives consistent bookings through Google search and SEO, and why building trust through patient education has been a key part of her clinic’s long-term growth.

You’ll also hear about her viral skincare transformation with Coleen Rooney, the success she’s had with Facebook ads, and her thoughts on why staying small and focused has made her clinic more sustainable.

Connect with Dr.Amy:

• Website: dramylaw.co.uk
• Instagram: @dramylaw

Connect with Emily:

• Instagram: @bloomandybeyondstudio
• Website: bloomandbeyondstudio.com

If you liked this episode, please be sure to subscribe to the podcast and leave a review!

Is Instagram draining your energy instead of bringing in bookings? In this week's episode, Emily gives you the ultimate guide to making Instagram work for your aesthetics business in 2025. Whether you’re frustrated by the algorithm, stuck in a content rut, or just wondering why your reach has dropped—this is your playbook for getting back in control.

Emily breaks down how Instagram really works, why your content may not be reaching the right people, and what you can do today to boost engagement and attract more of your ideal clients. Packed with practical advice, real examples, and no-fluff strategy, this episode is your go-to Instagram reset.

Connect with Emily:

• Instagram: @bloomandbeyondsudio
• Website: bloomandbeyondstudio.com

Enjoyed this episode? Be sure to like and subscribe.

In this episode, host Emily Ruse speaks with Dr. Olivia McCabe-Robinson, a former NHS surgeon turned aesthetics doctor and the founder of Dr Olivia Medispa. Known for her commitment to patient safety, evidence-based practice, and raising industry standards, Dr. Olivia shares her powerful journey from surgical training to creating a thriving, research-driven aesthetics clinic in Glossop.

They explore what it really takes to grow a clinic from the ground up, the importance of supporting women in aesthetics, and how Olivia is helping to shift perceptions in an industry that’s often misunderstood. From building a magnetic local presence to launching the Northwest Aesthetics Research Group, this episode is filled with inspiration, practical insight, and a refreshing dose of honesty.

Connect with Dr. Olivia

• Instagram: @droliviamccaberobinson
• Website: droliviamedispa.com

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

If you found this episode helpful, please leave a review and be sure to subscribe so you never miss a new episode!

In this week's episode, Emily dives deep into one of the most powerful tools for clinic growth , personal branding. If you’re an aesthetic practitioner trying to stand out in a saturated market, feel more confident on social media, and attract aligned, high-quality patients, this is the episode you need.

Emily breaks down exactly what a personal brand is (and what it’s not), and shares actionable steps to help you connect with your audience, communicate your values, and become the go-to expert in your niche. She also opens up about her own experience building a personal brand, the mindset blocks that get in the way, and how shifting her content strategy has directly impacted her engagement, inquiries, and income.

Clients aren’t just buying treatments, they’re buying into you! And in a competitive space where multiple practitioners may offer similar services at similar prices, your personal brand is what creates emotional connection, builds loyalty, and turns followers into booked patients.

Whether you’re building from scratch or refining your online presence, this episode will help you establish a personal brand that’s aligned, authentic, and impactful.

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

If you found this episode helpful, please leave a review and be sure to subscribe so you never miss a new episode!

In this weeks episode, host Emily Ruse is joined by industry icon Lorna Bowes, founder of AestheticSource, to discuss why skincare is the most underused—but most powerful—tool for growing an aesthetic clinic.

With decades of experience in dermatology, injectables, and clinic ownership, Lorna shares how skincare can drive revenue, improve patient outcomes, and build long-term loyalty when it’s done right.

Together, Emily and Lorna explore how to integrate skincare into your consultations and treatment plans naturally, how to boost patient retention, and how to create a passive income stream through online skincare sales and subscriptions.

Whether you're new to retailing skincare or want to elevate your current offering, this episode is packed with actionable advice and industry insight.

Connect with Lorna & AestheticSource:

• Website: aestheticsource.com
• Instagram: @aestheticsourceofficial

Connect with Emily:

• Website: bloomandbeyondstudio.com
• Instagram: @bloomandbeyondstudio

Don’t forget to subscribe to the podcast and leave a review.

In this weeks powerful and deeply personal episode, Emily is joined by Dr. Alison Colville, founder of The Avery Clinic, to discuss her unique journey through medicine, IVF, and rediscovering the true meaning of aesthetics. Dr. Alison shares how her background in general practice, combined with her training in functional medicine and her own fertility struggles, which shaped her approach to aesthetics and led her to build a clinic that empowers women from the inside out.

Dr. Alison opens up about the emotional toll of IVF, stepping away from aesthetic treatments, and the pivotal moment that helped her reconnect with herself—and aesthetics. She now brings a holistic, hormone-aware approach to her clinic, combining regenerative treatments with long consultations, patient education, and a focus on confidence over perfection.

Dr. Alison also shares her tips for building camera confidence on social media, connecting authentically with patients, and creating a strong brand voice. If you’ve ever struggled with how to “show up” as a practitioner or questioned the emotional side of aesthetics, this episode will resonate deeply.

Connect with Dr. Alison:

• Instagram: @dralisoncolville
• Visit her Clinic's Instagram: @theaveryclinic
• Visit the Website: theaveryclinic.co.uk

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website- bloomandbeyondstudio.com

If you loved this episode, be sure to subscribe to the podcast and leave a review!

In this episode, Emily breaks down exactly what today’s aesthetic patients are looking for and why understanding these evolving expectations is crucial for clinics that want to thrive in 2025 and beyond.

The aesthetics industry is changing fast, and patients are more informed and discerning than ever before. It’s no longer about who’s closest or cheapest, it’s about trust, education, transparency, and a tailored experience. Emily dives deep into six key mindset shifts and trends shaping patient decisions and shares actionable strategies to help you align your clinic’s marketing, messaging, and services with these changes.

Emily also shares practical tips on adjusting your marketing language, using storytelling in your content, and making your website, social media, and booking systems patient-friendly and conversion-focused.

Whether you’re just starting out or have an established clinic, this episode will help you future-proof your business and stand out in a crowded market.

Connect with Emily:

• Instagram- @bloomandbeyondstudio
• Website- bloomandbeyondstudio.com

If you found this helpful, please take a moment to leave a review!

In this episode, Emily sits down with Kate Ross, a highly respected aesthetic practitioner, mentor, and patient safety advocate. Kate is the founder and clinical director of The Clinic by La Ross, where she champions a patient-first approach to aesthetics. She is also the director of Urban Aesthetics Academy UK, where she mentors and trains medical professionals entering the industry. Through The Nurses Network, Kate is leading the way in creating a supportive and connected community for practitioners across the UK.

During this conversation, Kate shares her incredible journey, from business and education to becoming a leader in aesthetics and patient safety. She discusses her unique approach to training and mentorship, the importance of regulation, and how practitioners can build a more ethical and patient-centred aesthetics business.

Kate also shares powerful insights on complication management, combination treatments, and the importance of regulating your practice to ensure long-term success. Whether you’re a new practitioner entering aesthetics or an experienced professional looking to improve patient safety, this episode is packed with invaluable advice and real lifestories.

Connect with Kate Ross & The Nurses Network:

• The Clinic by La Ross: @theclinicbylaross
• The Nurses Network: @thenursesnetwork

Connect with Emily:

• Follow Emily on Instagram: @bloomandbeyondstudio
• Visit the website: bloomandbeyondstudio.com

Make sure to subscribe so you never miss an update! If you found this conversation valuable, please take a moment to leave a review

In this week's episode, host Emily Ruse is joined by industry expert Matt Hubball, former UK and Ireland Country Director for Sofwave and now an aesthetics distributor based in Dubai.

Together, they break down everything aesthetic practitioners need to know about investing in a new device, separating marketing hype from real results, and choosing technology that will deliver a strong return on investment.

As the aesthetics industry continues to evolve, regenerative medicine is becoming a major focus. More practitioners and patients are shifting away from temporary fixes and toward treatments that repair, restore, and rejuvenate the skin from within. But with so many devices on the market, how do you know which one is worth the investment?

If you’re considering adding a new treatment to your clinic or want to future-proof your business with proven technology, this episode is packed with expert insights to help you make the right decision.

More information on Sofwave:

• Website: Sofwave.com
• Contact Sofwave Sales Manager Louise Johnson or Charlotte Thomas based in the UK for more info

Connect with Emily:

• Instagram: @bloomandbeyondstudio
• Website: bloomandbeyondstudio.com

Enjoyed this episode? Be sure to subscribe so you never miss an update. And if you found this conversation helpful, please take a moment to leave a review.

In this season finale, host Emily Ruse dives into one of the most underutilised yet highly effective marketing strategies for aesthetic practitioners—email marketing. While social media gets most of the attention, email marketing remains one of the most powerful tools for building a loyal patient base, nurturing leads, and increasing bookings.

Emily shares why email marketing is a game changer for aesthetic clinics, breaking down the key benefits. Unlike social media, where algorithms dictate reach, email allows you to connect directly with your audience, delivering personalised content straight to their inbox.

Emily also debunks common email marketing myths, explains why sending just an occasional newsletter isn’t enough, and provides actionable strategies to engage your audience consistently. Whether you’re just starting with email marketing or looking to optimise your current strategy, this episode is packed with valuable insights.

Connect with Emily:

• Instagram:@bloomandbeyondstudio
• Website:bloomandbeyondstudio.com

Make sure to subscribe so you don’t miss the launch of Season 2! And if you found value in today’s discussion, please take a moment to leave a review.