In this episode, host Emily Ruse explores the fascinating world of regenerative medicine and NAD+ with Dr. Nichola Conlon, biochemist and founder of Nuchido. They dive deep into how ageing happens at a cellular level, why evolution might actually be working against us, and how aesthetic practitioners can incorporate regenerative medicine to enhance patient outcomes and clinic success.

Dr. Nichola shares her expertise on how ageing isn’t just about what we see on the surface but is driven by cellular processes that can now be measured, influenced, and even reversed. She explains the critical role of NAD+, a molecule essential for cellular repair and energy production, and why its decline is a major driver of ageing. Emily and Dr. Nichola also discuss the science behind biological age testing, inflammation’s impact on ageing, and how boosting NAD+ levels can lead to improved energy, cognitive function, and better skin health.
Dr. Nichola breaks down complex scientific concepts in a way that’s easy to understand, making this episode a must-listen for any aesthetic practitioner looking to stay ahead of industry trends and offer cutting-edge anti-ageing solutions.

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If the idea of CQC registration leaves you feeling overwhelmed, confused, or just unsure of where to start, this episode of is for you. Host Emily Ruse is joined by CQC expert Tracey Jones from Inspire to Outstand, who shares her insider knowledge to help aesthetic practitioners navigate the process with confidence.

Emily and Tracey dive into why CQC registration is essential for aesthetic practitioners, not only for legal compliance but also for building trust, credibility, and long-term success. They discuss the common fears practitioners have about the process, from costs and time commitment to the fear of scrutiny, and break down why CQC compliance should be a priority from day one.

Ready to make your aesthetics business CQC compliant? Tune in now to learn everything you need to know!

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Inspire to Outstand have also been shortlisted as a finalist for Best Service and Solution Provider at the Aesthetic Awards 2025- be sure to vote for them by clicking here

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In this episode, Emily tackles a topic that many aesthetic practitioners struggle with: building camera confidence. If you’ve ever felt awkward or unsure about recording video content, this episode is packed with practical advice to help you show up confidently, connect authentically, and create Instagram Reels that resonate with your target audience.

Emily begins by exploring why visual, human-centric content is crucial in the aesthetics industry. Patients want to see the person behind the brand, hear your expertise, and feel connected to your personality before trusting you with their appearance.

To help overcome common challenges like camera shyness, self-criticism, or forgetting what to say, Emily outlines actionable strategies to build confidence, such as starting small with simple videos, focusing on patient questions, and reframing your mindset to prioritise progress over perfection. She also highlights how to use tools like teleprompter apps and batch filming to streamline the content creation process. Additionally, Emily also discusses the importance of letting your personality shine, sharing personal stories, and using relatable patient transformations to connect emotionally with your audience.

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In this episode, host Emily Ruse is joined by Hannah McClune from Visible by Hannah, one of the UK’s leading brand photographers and videographers. Together, they explore how to create a strong visual identity that helps you attract the right clients, build trust, and elevate your clinic’s presence in the crowded aesthetics market.

Emily and Hannah dive deep into the importance of visual branding and why it’s critical for clinics to invest in authentic, high-quality photos and videos. They discuss how visuals aren’t just about aesthetics but about making an emotional connection with your audience and positioning yourself as a trusted expert.

Whether you’re just starting out or ready to revamp your brand, this episode is packed with actionable tips.

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Thinking about adding a new treatment to your clinic in 2025? In this week's episode host Emily Ruse shares the essential steps to ensure your new treatment launch is a success. Whether it’s your first big investment or a new addition to your offerings, this episode walks you through how to strategically position your new treatment to drive bookings, excite your patients, and ensure a solid return on investment.

Emily tackles the common mistakes practitioners make when introducing new treatments, such as rushing into purchases without planning or relying on a single Instagram post to generate bookings. She emphasises the importance of building anticipation, understanding patient needs, and creating a thorough go-to-market strategy to set yourself up for long-term success.

Ready to level up your clinic and make your new treatment a success? Tune in for expert advice, practical strategies, and plenty of inspiration!

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This week, host Emily Ruse dives deep into one of the most crucial topics for aesthetic clinic owners: patient retention. Joined by Corinne Sawers, founder of Patient Perfect, Emily and Corinne unpack strategies to transform first-time patients into loyal clients and elevate your clinic’s success.

Patient retention is often overlooked in favour of attracting new clients, but retaining your current patients is one of the most cost-effective ways to grow your business. Corinne shares her expertise on optimising the entire patient journey—from the initial inquiry to building long-term loyalty through personalised communication, rewards programs, and memberships.

Corinne also introduces Patient Perfect, an innovative app designed to support clinics with patient engagement. She explains how features like reward programs, memberships, and personalised communication can help clinics foster deeper connections with clients while increasing revenue.

Ready to take your clinic to the next level? Tune in to discover the tools and strategies you need to build a loyal patient base and boost your business!

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In this weeks episode, host Emily Ruse dives into the most common social media pitfalls that aesthetic practitioners face and offers actionable strategies to overcome them. Whether you’re running a busy aesthetics clinic or just starting out, this episode will help you navigate social media with clarity and purpose, so you can build a strategy that attracts and converts your ideal clients.

By focusing on connection, consistency, and clarity, Emily provides a roadmap for aesthetic practitioners to use social media more strategically and effectively.

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In this episode , Emily is joined by the award-winning Dr. Sophie Shotter, founder of Illuminate Skin Clinic and vice president of the British College of Aesthetic Medicine. With over a decade of experience, Dr. Sophie has built a standout brand blending aesthetics and wellness, and in this episode, she shares the secrets behind her success.

Together, they explore Dr. Sophie’s journey from the NHS to launching her own premium clinic, including how she grew her patient base from scratch and the importance of finding the right training providers. She emphasizes the power of building a strong personal brand, the significance of authenticity in social media marketing, and how to create content that resonates with your ideal audience.

Dr. Sophie also dives into the challenges of running a business, from investing in the right equipment and strategies to recruiting a values-driven team that aligns with your vision. She offers invaluable advice for practitioners navigating today’s oversaturated market, highlighting the importance of education, mentorship, and patient trust.

Dr. Sophie’s passion for delivering value and educating patients is inspiring and packed with actionable insights for aesthetic practitioners at any stage of their careers.

If you’re ready to elevate your aesthetics practice and attract your dream patients, don’t miss this episode!

Links & Resources Mentioned in the Episode:

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In this episode I share my proven strategies to help you attract steady streams of inquiries and build a fully booked business. Whether you’re just starting out, trying to reach your dream patients, or looking to promote a new treatment or device, this episode offers a clear, actionable roadmap tailored to your strengths.

I dive into six key strategies to take your practice from zero to fully booked, starting with the power of niching down on social media to connect with the right audience. I explain how optimising your Google Business Profile can make your services more visible to potential clients and how to create content that truly resonates with your ideal patients. These strategies are designed to help you stand out from competitors, communicate your unique value effectively, and ensure your marketing efforts are both impactful and authentic.

If you’re ready to take your aesthetics business to the next level, this episode is packed with tools and insights to help you succeed. Tune in and learn how to leverage your strengths, create a compelling brand presence, and attract your dream clients with ease. 

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Are you an aesthetic practitioner navigating the complex world of business growth, social media, and digital marketing? Whether you’re new to the field or looking to level up, this podcast is your ultimate resource.

In this trailer episode, host Emily Ruse introduces you to the show’s mission: helping aesthetic professionals like you build a thriving business and stand out in a competitive industry.

Each episode is packed with practical tips and expert insights on:

• Growing your aesthetics business with confidence.

• Leveraging social media to attract the right clients.

• Mastering website optimization, SEO, and email marketing.

Whether you’re here for actionable advice or inspiration to fuel your journey, this podcast is here to help you succeed.

Tune in every Thursday to start transforming your passion into a profitable business!

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