In this episode, Emily tackles a topic that many aesthetic practitioners struggle with: building camera confidence. If you’ve ever felt awkward or unsure about recording video content, this episode is packed with practical advice to help you show up confidently, connect authentically, and create Instagram Reels that resonate with your target audience.

Emily begins by exploring why visual, human-centric content is crucial in the aesthetics industry. Patients want to see the person behind the brand, hear your expertise, and feel connected to your personality before trusting you with their appearance.

To help overcome common challenges like camera shyness, self-criticism, or forgetting what to say, Emily outlines actionable strategies to build confidence, such as starting small with simple videos, focusing on patient questions, and reframing your mindset to prioritise progress over perfection. She also highlights how to use tools like teleprompter apps and batch filming to streamline the content creation process. Additionally, Emily also discusses the importance of letting your personality shine, sharing personal stories, and using relatable patient transformations to connect emotionally with your audience.

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