AF Chats

There's one number that the App Store really cares about when it comes to optimization and that's ratings. 

The obvious questions is how to get more. To help you with that, Ariel will be chatting with Antoine van der Lee, an iOS developer at WeTransfer and SwiftLee newsletter creator. 

The two will be talking about how ratings are used on the App Store, how apps and games can get more ratings quickly, and share tips for optimizing overall.

0:00:00 Intro
0:02:21 - Getting Started
0:09:58 - Welcome
0:13:47 - Why do ratings REALLY matter?
0:16:21 - Determining the best times to ask for ratings
0:17:46 - Going from 400 to 12,000 Ratings
0:28:10 - Can you rely on Apple to show your prompts?
0:30:42 - Key Metric: Ratings to Downloads Ratio
0:33:40 - How to incentivize users to leave a rating
0:41:18 - Do ratings older than 30 days count for the algorithm?
0:41:59 - What is a good downloads to ratings ratio?
0:46:30 - Implementation tips for your ratings prompt
0:53:00 - When does it make sense to reset ratings?
0:57:15 - Q&A - Do reviews count for the algorithm & can ratings be reset by country
1:04:03 - Thanks for watching! 

► Check out Antoine's guide on implementing a ratings prompt:https://www.avanderlee.com/swift/skstorereviewcontroller-app-ratings/
► Subscribe to the SwiftLee newsletter: https://www.avanderlee.com/swiftlee-weekly/

► Get a free ASO checkup for your app or game: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGZWZEhmSUJNdEdOakV6ZjFDTXVSOHpOb2plUXxBQ3Jtc0tuOU0xYmpLckVxNU5DVHlDYkhmbWszNmIyMm8wSTFKZng0aV81b0RoWjcxODdKd3pueV93dmZWeG9OTk1UZVhiZzNRQVJuR3NhZDd3Rlh0SGIxV1c3TDhhZ01fQTBERzNlczdoa3dIdkU1MXFtQjFqQQ&q=https%3A%2F%2Ffg.rs%2Faso-checkup%3Futm_source%3Dlivestream%26utm_campaign%3D9&v=VuQ8l1Nhztk
► Get ASO Tools: https://appfigures.com/aso-tools
► Get a demo of Appfigures: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmtXUUlDU1p3N3B1UXRwRko4bFN3UlI0YUtxZ3xBQ3Jtc0tuQVo3ck00RjUtc1owOGFJRFIyY0xUZDNkcFVyU1pUNENsRzJGTWpUNDFHVE04WkRaWnpfNjdlUlNDWmpRN2F0VkZtLVMwTTNFZGFoNVBPM3UxX1RrZnVVUjBpbUM3eDY3Z2ZxejBQejR6d194MWpWNA&q=https%3A%2F%2Ffg.rs%2Fgetdemo%3Futm_source%3Dlivestream%26utm_campaign%3D9&v=VuQ8l1Nhztk
► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find Antoine on Twitter: https://twitter.com/twannl

Apple's World Wide Developer Conference is undoubtedly THE most influential event for developers and what developers and marketers NEED to pay attention to in order to be more competitive.

In this live stream, the 5th annual WWDC recap I do with Joe, we'll talk about what we think are the most important changes coming that developers and marketers MUST be aware of.

0:00:00 - Getting ready
0:00:36 - Intro
0:04:11 - Getting started
0:07:07 - Overall thoughts on WWDC
0:12:05 - Transferring iCloud apps
0:14:57 - Apple Pay Later
0:21:58 - App Clips
0:25:15 - Game Center???
0:28:28 - Passkey
0:39:24 - Benchmarks in App Store Connect
0:49:39 - Private Access Tokens
0:55:52 - Widgets, Web push, Charts in Swift, VisionKit
0:57:32 - Final thoughts on WWDC and iOS 16
1:03:34 - All done

What's it like for an indie game developer to get into App Store Optimization? 

Ryan McLeod, the mastermind behind hit game Blackbox, is joining me to talk about why he finally took the plunge and started optimizing keywords and how he's tackling that while continuing to focus on development. 

Join us to learn from Ryan's journey.

► Download Blackbox: https://www.blackboxpuzzles.com/
► Ryan on Twitter: https://twitter.com/warpling

► Get a free ASO checkup for your app or game: https://fg.rs/aso-checkup?utm_source=livestream&utm_campaign=9
► My ASO Tools: https://appfigures.com/aso-tools
► Get a demo of Appfigures: https://fg.rs/getdemo?utm_source=livestream&utm_campaign=9
► Find me on Twitter: https://twitter.com/arielmichaeli

00:00 About to start
02:08 Getting started
08:07 Welcome
12:49 Is ASO "Dirty"?
16:55 Very important!
36:35 Experimenting
40:09 What we changed
48:02 Look out for this

#appstoreoptimization #aso #appstore #apple #ios #indiedev #indie #games #appmarketing

You've worked hard to craft the best features an app can offer. You mastered #ASO so it can gain visibility, and you even offer a trial. But not enough of your downloads are ending up as paying subscribers.

Sounds familiar?

In this AF Chat, guest Jake Mor, a successful developer turned tool maker, joined me to talk about the one thing that is, but shouldn't be, an afterthought for many subscription apps.

FYI - Upgrade your paywall with Superwall, FREE for 30 days + they'll build your paywall for you! https://superwall.com

► Get Subscription Analytics: https://appfigures.com
► Get a demo of Appfigures: https://fg.rs/getdemo?utm_source=livestream&utm_campaign=7
► Get a FREE ASO Checkup: https://fg.rs/aso-checkup?utm_source=livestream&utm_campaign=7

► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find Jake on Twitter: https://twitter.com/jakemor