How people see, hear, and interpret what the leader says has a profound impact on the whole organization. This week we explore optics in five key areas: the power of precedents, recognizing different lenses, understanding the need for transparency, buying time (reflecting) as opposed to waffling (avoidance), and the existing in the fishbowl nature of the workplace. Affective leaders are not only aware of the impact of optics, but also realize the need to use optics to their advantage.