Jamie I.F. is the CEO and founder of Endorsely and former CMO of Lasso.

I've been studying Lasso's SEO go to market strategy for years and I can say Jamie I.F. He is one of my B2B SEO heroes and he's got some solid SEO advise for any B2B company. I'll personally be listening to this episode a few times to take a few more notes.

Jamie is also part of the Conversion Collective which is a mastermind group for digital entrepreneurs. 

Where to connect with Jamie I.F.

• Jamie I.F. on LinkedIn
• Jamie I.F. on X
• Endorsely.com

Meet Shahar Attias who's the founder of Hybrid Interaction which they are CRM and gamification experts.

I came to this convo expecting more chat on the CRM side but realized gamification is where I think iGaming and affiliate marketing can make bigger strides for growth and revenue.

Shoutout to our sponsors StatsDrone and FTDx. DM me on LinkedIn to talk about being a sponsor. 

How to reach Shahar Attias

• Shahar Attias on LinkedIn
• Hybrid Interaction site
• ChiefsClash podcast on Spotify and Apple Podcasts

Meet Noelle Spagna who's the affiliate program manager at The Motley Fool. 

The Motley Fool is a unique site both as an affiliate site itself as well as having their own affiliate program for having other finance affiliates promote The Fool. 

She shares some of the best practices a big company like The Motley Fool does for optimization of the business in every aspect. It is something any affiliate program could learn from but affiliates as well. 

How to reach Noelle Spagna

• Noelle Spagna on LinkedIn
• The Motley Fool affiliate program

Thanks to our sponsors

• StatsDrone
• FTDx

What is a short-form podcast?

Short-form podcasting is hot for all the right and wrong reasons.
The right and wrong reason to consider is once you get a follower, it is easier for you to be top of mind for the listener and get into their feed once a day. 

How is a short-form podcast beneficial for anybody in affiliate marketing?

Simply put, it is a great way to pivot in any affiliate business or to start one up. 

As always thanks to our sponsors in StatsDrone and FTDx

Today we have a solo cast from me talking about being consistent in affiliate marketing.
There is a time to pivot like the number of betting affiliates I've seen switch to cryptocurrencies and a time to stay consistent. 
You have to decide what that consistent looks like for you. For the most successful affiliates I have known, they all have something in common: consistency!

Yes, they are always producing content but it isn't just about volume but it comes down to both consistent and quality. 

I've reflected on what Steve Toth told me in a previous recording that he was advised to be consistent with his newsletter if he was going to start one. 5 years later, he has one of the best SEO newsletters around. 

Shoutout to our sponsors and DM me on LinkedIn if you want to sponsor as well.

• StatsDrone
• FTDx

Which is better?
Ever since I've tuned in to the Confessions of a B2B Entrepreneur and heard Tom Hunt go head to head with Jakub Zajicek, I've thought hard about what is important. To be a guest on a podcast, or to host one?

I think the answer is a bit of both but guesting has a slight edge of building trust in a short period of time. Being a host means you're taking time to build your trust and persona. 

As usual special thanks to the Affiliate BI sponsors

• StatsDrone
• FTDx.io

Does the online bingo industry make more money on slot games than bingo?

This is one of the many questions I asked Sue Dawson whom is the Operations Director at FTD Digital. FTD Digital is a leading iGaming affiliate that specializes in online bingo and slots content and has won numerous affiliate awards.

Sue is also the Head of Content and is constantly studying SEO to help FTD Digital stay on the right side of Google updates. Her advice in this area is to be more than a content site and build products around the content.

How to reach Sue Dawson

• Sue Dawson on LinkedIn
• FTD Digital
• WDW Bingo
• Best New Bingo Sites

What is the connection between influencers and affiliate networks?  

Last week I noticed Jesper Søgaard, CEO of Better Collective, he mentioned the company was being patient in acquiring assets but I don't think there are a lot of assets on the market.

Influencers are like an asset you can't buy but you could virtually own a stake in them via an affiliate network.

I think affiliate networks will make life easier for influencers to tap into their potential. 

Thanks to our sponsors

• StatsDrone
• FTDx

Why did I create this iGaming SEO guide for 2025?

I want to help you be setup for success in making sure SEO is working in your favour regardless of your project in iGaming.

I wrote 2 articles recently, one for SEO in iGaming for Times of Malta and the other was another iGaming SEO for affiliates in LinkedIn Pulse. Both articles have been shared a lot and I think it is because I wrote helpful articles and wasn't trying to sell you SEO services.

If you need help with iGaming SEO, reach me on LinkedIn here. 

Thanks again to our sponsors

• FTDx.io - revenue optimization for affiliates & operators
• StatsDrone - your affiliate stats app in iGaming

John Wright on LinkedIn

My first question to Richard Dennys, CEO of Game Lounge, was are you a naturally gifted leader or someone that constantly works at it?

He alluded to a lot of hard work and making his mistakes less costly over time. I personally think he's got a natural gift for leadership plus he's mindful to not rest on his skills and improve.

Richard is barely 1 year into his role as CEO of Game Lounge which is one of the biggest iGaming affiliates in the industry. He was previously CEO of Webgains where he brings the global affiliate marketing experience with him.

I personally think that is an advantage for him to help Game Lounge continue to be a leading company in iGaming. That is he's bringing unique ideas to an industry that needs more data products and fresh ideas for a little bit of disruption.

I did want to give a quick shoutout to their newest project which is SaaS Genius which is a topic I'm passionate about as a SaaS co-founder of StatsDrone.

How to reach Richard Dennys

• Richard Dennys on LinkedIn
• Game Lounge
• SaaS Genius