Affiliate Marketing 2.0

Want to take your affiliate program to the next level?

In this solo podcast, affiliate marketing veteran, Joshua Kennedy, shares the 5 pillars of a high-performing affiliate program. 

These pillars are not "program-dependent" and instead apply universally to affiliate programs. That means, all affiliate managers should be able to learn a technique or strategy to implement in their affiliate program. 

Expect to learn how to spy on your competitors, work smarter (instead of harder), and incrementally expand your affiliate programs. 

Ash Read is the Co-founder and General Manager of Wellworthy, a modern publishing and media company focusing on the health and wellness industry. 

Ash joins the Affiliate Marketing 2.0 podcast to share details on his background as an exited review publisher in the home furniture space, his current role at Wellworthy, and his general thoughts on publishing and media. 

Josh and Ash discuss topics like: 

• What publisher whitelisting is and why it is a core offering at Wellworthy 
• How whitelisting can reduce ad costs for brands 
• How brands can strategically use third-party reviews in both top-of-funnel and bottom-of-funnel campaigns 
• Why publishers need to diversify their business and traffic sources from just Google 

If you're an affiliate marketer, performance marketer, publisher, or brand rep, be sure to tune in and learn about how modern publishers operate. 

Learn more about affiliate marketing:
LinkedIn

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52

Website:
Imagine Affiliate | Affiliate Marketing 2.0

Jordan Bentley is the founder of Audiohook, an advertising technology company that brings performance-based advertising to audio platforms such as creator podcasts, Sirius XM, and iHeart Radio.  

Jordan joins the Affiliate Marketing 2.0 podcast to share the origins of Audiohook, how Audiohook works, and how brands can benefit from the platform. 

Josh and Jordan review topics like: 

• How Audiohook's performance-based advertising fees have better incentive alignment with brands 
• Audio's effectiveness at driving conversions for brands
• How Audiohook can help brands diversify acquisition from platforms like Meta 
• How Audiohook's attribution model works and how Audiohook uses third-party incrementality tests to prove out the incrementality of podcast advertising

If you're an affiliate marketer, performance marketer, or brand rep, be sure to tune in and learn about how Audiohook can complement your acquisition efforts. 

Learn more about affiliate marketing:
LinkedIn

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52

Website:
Imagine Affiliate | Affiliate Marketing 2.0

Nolan Ronayne is a rising affiliate star driving millions in incremental revenue for brands on Amazon and DTC.  

Nolan joins AM 2.0 to discuss how he leverages platforms like YouTube, Reddit, and Google Ads to drive meaningful revenue for referral programs like consulting.com. 

Josh and Nolan review topics like: 

• How affiliates prepare for peak shopping seasons, like Black Friday 
• His process for engaging with Redditors to refer sales 
• What affiliate managers need to provide affiliates to equip them for success 

If you're an affiliate marketer who wants to learn how high-level affiliates operate, then be sure to tune into this episode. 

Learn more about affiliate marketing:
LinkedIn

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52

Website:
Imagine Affiliate | Affiliate Marketing 2.0

Mike Currey is an affiliate marketing veteran with serious affiliate programs on his resume, including T-Mobile, Quince, and Blue Nile. 

Mike joins AM 2.0 to discuss his process for building large, enterprise-level affiliate programs, including coupon best practices, what a partner mix should look like, and how to work harmoniously with other teams within an organization. 

If you're an affiliate marketer who wants to learn how the biggest and best affiliate programs in the world work behind the scenes, then be sure to tune into this episode. 

The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.

The guest in this episode, Michael Cole, Senior Vice President of Marketing at powerhouse affiliate network, Everflow, fits that description perfectly.

Michael is a blend of marketing creativity with a data-driven backbone and has a ton of general knowledge about the affiliate space. 

Our conversation features discussions on: 

• Takeaways from speaking with major publishers at the private Martech Record event at ASE 
• How affiliate publishers will be even MORE IMPORTANT in the era of AI 
• How tools like Prompt Watch can help affiliate marketers stay on top of AI search  
• How to assess TRUE customer LTV from affiliate sales 
• The importance of customer delight and referrals in Everflow's growth to $25m ARR 
• The ONE THING most brands miss when it comes to building successful affiliate programs

Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation.

Contact Michael and Everflow: 
Everflow - Partner Marketing Platform For Revenue Growth

[email protected]

Learn more about building successful affiliate programs:
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7280394043245658114

Grow a multi-million-dollar incremental affiliate program ⬇️

Affiliate Discovery Call:
https://meetings-na2.hubspot.com/joshua-kennedy

Connect with Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.

The guest in this episode, Ivan Tijerina, founder of Solomon Advertising, fits that description perfectly.

Ivan is an emerging agency owner with a scrappy and efficient outlook on affiliate program management. 

Our conversation features discussions on: 

• Diminishing returns in affiliate marketing campaigns 
• Working with mid-funnel and upper-funnel partnerships exclusively 
• The value of whitelisting affiliate content 
• The pitfalls of Performance PR 
• The legitimacy of incrementality tests 
• Comparing incentives of paid affiliate media buyers vs. whitelisting publishers

Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation.

Contact Ivan and Solomon Advertising:  
https://solomonadvertising.com/
Ivan Tijerina

Learn more about affiliate marketing:
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7280394043245658114

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

This Affiliate Marketing 2.0 roundup brings the latest goings-on in the affiliate marketing industry for the end of 2024 and the beginning of 2025.

🔥 Topics covered on this roundup 🔥 

• Amazon Associates - no more double dipping on commissions 
• Google Geminini and Deep Research - no more affiliate review sites? 
• Is is the end of arbitrage in the affiliate industry? 
• Will you let Google track your fingerprints? 
• A power move collaboration between Partnerboost & Partnerize 
• Media Mix Modeling and Affiliate
• An attribution whitepaper from the Performance Marketing Association 
• Imagine Marketing's strategy for 2025

⏰ Time Stamps ⏰

(02:10) No more double dipping for Amazon Affiliates 
(03:36) Google Gemini's Deep Research 
(05:32) The end of affiliate arbitrage?  
(07:10) Fingerprinting tracking technology 
(08:25) Partnerboost and Partnerize collaboration 
(09:09) MMM undercuts affiliate? 
(10:15) PMA updates attribution whitepaper 
(10:55) Imagine Marketing focuses for 2025

End of Affiliate Arbitrage Discussion ⬇️

https://open.spotify.com/episode/2sCLi5uZhPXdX0ulqemiiZ

Google fingerprinting article.

Google Deep Research article.

The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.

The guest in this episode, Christoper Rueckert, former Head of Product at ShareASale, perfectly exemplifies that description.

When Christopher isn't indulging in a bowl of cookies & cream ice cream, he's launching zero-to-one software products like the ShareASale setup wizard, deploying an agile development methodology, and weighing on the hot topic of attribution. 

Chris is an industry veteran with deep expertise in tracking, affiliate networks, and affiliate technology. 

While he is extremely technical, Chris is an equally effective communicator, and listeners will appreciate how he conveys technical concepts in plain language. 

Publishers, brands, agencies, and tech stakeholders alike will learn something from Chris and this conversation. 

I hope you enjoy it. 
Josh ✌🏼

Learn more about affiliate marketing:
https://amtwopointzero.beehiiv.com/

Run a better affiliate program:
https://shorturl.at/Q01K5

Affiliate Discovery Call:
https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527

Follow Josh on LinkedIn:
https://www.linkedin.com/in/joshua-kennedy-aa405a52/

Free affiliate resources:
https://drive.google.com/drive/u/2/folders/15E4MySfPlKrJC0doVMMLNrx6poMnB-

The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing.

The guest in this episode, Laura Klein, founder of Organic Authority, exemplifies that description perfectly.

When Laura isn't considering pulling her out from the last Google algorithm update, she's busy planning a content calendar, experimenting with landing page best practices, implementing social whitelisting strategies, and rolling out SEO checklists for her team. 

Laura is an OG in the organic wellness movement and has been the publisher at Organic Authority for a decade.  

She has lived through the ups and downs and constant evolutions of digital marketing and managed to stay rooted in day-one principles. 

Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation.

Contact Laura and Organic Authority:  
https://www.organicauthority.com/
Laura Klein