Affiliate marketing represents a significant piece of the UK's performance marketing pie, generating over £19bn in sales last year alone. However, despite its ongoing growth, the affiliate space continues to polarise marketers.

On this episode of the Performance Marketing Unlcoked podcast, PMW's Editor Robin Langford joins host Joe to discuss affiliate marketing's latest setback, namely Paypal's ongoing payments scandal surrounding its Honey Browser extension.

The pair detail the story and assess how it underscores the broader challenges affiliate marketing is facing, specifically, measurement, visibility and trust.

This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.

~ Episode breakdown ~

(1:53) What has Honey done wrong?

(10:56) How can affiliate marketing improve its perception among marketers?

~ Further reading ~

Awin announces 'confirmed breaches'; becomes latest affiliate network to update stance on Honey

Rakuten cuts ties with Honey following commissions scandal

Despite generating £19bn in sales in 2025, UK affiliate marketing is only just scratching the surface

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