Affiliate Marketing Insider

Following the announcement that Schaaf Consulting, an affiliate program management firm, announced on April 6th that it had acquired Internet marketing firm PartnerCentric, Inc., the CEOs of both companies, Brook Schaaf and Linda Woods, will talk about the new company, Schaaf-PartnerCentric.

They discuss the history of their companies, the decision to join forces, the vision for the new company and what it means for merchants, affiliates and the industry at large.

Ring Revenue CEO Jason Spievak and EVP of Sales Monty Hudson discuss with Linda the success affiliate marketers are having with the Ring Revenue pay-per-call platform.

Debbie Bookstaber of the JAR Group discusses mommy blogging and affiliate marketing. 

We learn what are the characteristics of a successful mommy blogger? How can mommy bloggers work with affiliate program managers to increase their success in affiliate marketing? Hear about all of this direct from a successful mommy blogger who also works for an interactive marketing agency.

Lisa Riolo joins host Linda Woods to discuss her newest project, Impact Radius, a multi-channel performance advertising platform that is the first to connect advertisers and media partners directly for the delivery of performance campaigns across TV, radio, print and online media channels from a single platform which just launched last month.

Landing Page Optimization guru Tim Ash fills us in on his latest ventures, including his recent product launch by his company Site Tuners called Attention Wizard, as well as developing the program for the newly created Conversion conference.

Blogger, vlogger and conference speaker CT Moore, who you may recognize from his work on GypsyBandio.com, discusses savvy advertising budget planning for 2010.

Are you looking for alternatives to PPC advertising on Google, Yahoo! or Bing? Or do you want to know about social media advertising options that can help your marketing efforts this year? Find out that there is room to get a better ROI by diversifying your online ad strategy.

Mike Koehler, who develops social media strategies and writes on the topic for Revenews, discusses tools that can you help you with time you use in your social media mangement.

Linda broadcasts on location from Affiliate Convention Los Angeles 2009 to followup their panel presentation on Becoming a Professional, Financially Successful Affiliate: the Dos and Donts with her fellow panelists Cashbaq Senior Marketer Stephen Siphron and RevenueWire General Manager Bobbi Leach.

This edition of the Affiliate Marketing Insider podcast tackles one of the biggest challenges our industry faces – affiliate fraud. Affiliate fraud is to affiliate marketing what campaign finance reform is to politics – a nagging issue that everyone agrees is a problem but that has no real champions because the problem also benefits many of the people capable of bringing needed reform.
Joining Wade are three people who are now working to lead our industry’s attempt to self-regulate affiliate fraud: Rebecca Madigan, Executive Director of the Performance Marketing Alliance, Jivan Manhas, Head of Sales for Media Trust and Mark Roth, co-founder of Offer Vault

Amit Mehta, owner of the Super Affiliate Mindset blog, shares his insights on paid search affiliate marketing. Hear his own amazing success story and learn some of his insights into paid search affiliate marketing, including: how to avoid common mistakes, how to leverage free tools, how to approach keyword research, how to manage PPC account cash flow and how to avoid being slapped by search engines.