Affiliate marketing has always had a last-click problem, but AI agents are about to blow it wide open. In this episode, Lucas and Luna look at how autonomous shopping agents—think chatbots that compare prices, check reviews, and buy on your behalf—are rewriting the rules of attribution and commission payouts. They walk through a concrete scenario: a user asks an AI agent to find a new running shoe. The agent reads reviews on one site, checks price on another, and buys through a third. Who gets the sale? They explore how affiliate managers are experimenting with agent-specific tracking links, API-driven attribution, and even commission-sharing protocols. They also unpack the strategic question every brand faces: if an AI agent becomes the new customer, is your affiliate program ready to pay it? With real examples and a practical checklist, this episode gives marketers a clear-eyed view of a near-term shift that could redefine performance marketing.
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