In this episode of Affiliate Marketing with Fexingo, Lucas and Luna dive into the controversial yet effective world of coupon aggregator sites like RetailMeNot and Honey (now part of PayPal). They explore how affiliates can partner with these platforms to convert deal-seeking traffic into commissions, even when shoppers were already planning to buy. Lucas breaks down the typical revenue-sharing model—where the aggregator takes a slice of the affiliate commission—and why some merchants block coupon sites while others embrace them. The hosts discuss real numbers: how a 10% coupon can still net an affiliate 3-5% commission on the backend, and the importance of using unique codes to track attribution. They also cover the risks—last-click attribution battles, devalued brand perception, and the rise of browser extensions that auto-apply coupons. If you've ever wondered whether coupon sites are a smart addition to your affiliate mix, this episode gives you the concrete pros, cons, and best practices to decide.