A successful affiliate program - on or off the Internet - rests on three important principles. If you get this mix right, you've got a better chance of making your affiliate program work. Not all affiliate programs follow these rules. But if you break them, make sure you know why. Unfortunately, most businesses ignore one or more of these principles, without knowing why. And that's a disaster for their affiliate program.

Hosted on Acast. See acast.com/privacy for more information.