What happens when Africa stops exporting culture and starts building the financial infrastructure to own it?

In this episode, Waweru Njoroge and Ndu Okoh sit down with George Gachara, a cultural investor and capital architect working at the intersection of culture, finance, and policy across Africa’s creative economy.

Drawing from more than a decade financing creative industries, Gachara explains why Africa is not short of creativity but short of infrastructure. From music and fashion to live events and digital creators, much of the continent’s cultural economy is already funded by audiences, families, and local entrepreneurs. The problem, he argues, is that the systems needed to capture and scale that value are still emerging.

With the global entertainment and media industry approaching a $3 trillion valuation, the conversation explores how Africa’s official contribution remains vastly underestimated due to informal markets, SME-driven production, and monetization platforms that sit outside the continent.

The discussion also examines Africa’s rapidly expanding creator economy, the role of digital platforms in shaping new cultural markets, and why local platforms, IP ownership, and financial innovation will determine who captures the wealth of Africa’s creative output in the decades ahead.

The episode closes with a broader reflection on African soft power and how culture, identity, and storytelling are becoming strategic assets in a multipolar world.

A conversation about culture, capital, and who will ultimately own Africa’s creative future.

Lagos to Lamu. Cape Town to Cairo.

📩 Contact: [email protected]