In recent times it’s become so evidently clear that Africa is the face of the future. Yet, many are still struggling to understand how business works, or what kind of business they should get into. Alongside Ms. ABA and Donny Addison, special guest star Jake Jason Timm, techpreneur and founder of Hakuna Group B.V. bringing Agri-related technology to the forefront of Africa, shines light on how to position yourself in the African market. Not only has Timm been able to create a business that has members spread all over Africa and Europe, but he is also making money during the Covid-19 pandemic. Timm discusses how many seem to miss the business potential in Africa because Africa doesn’t follow the same business rules Europe does. In his beliefs, each individual in Africa is an entrepreneur because in Africa you need to go out and get it to make the money. With a booming sweet potato and ginger business, Timm explains you have to ease people into things by training them on how to use it. Furthermore, he discusses believing in your-self, not forcing investors if they don’t see your vision, educating yourself as much as you can, and taking a leap of faith.