Rwazi, a market intelligence startup that helps the world to understand consumers in emerging markets, has raised $4 million in a seed round led by Bonfire Ventures.
With this fresh capital, Rwazi will double down on its penetration into emerging markets like Africa and South Asia.
Rwazi crowdsources data collection through an app, working with on-the-ground consumers who are paid for sharing details about the products they buy.
Joseph Rutakangwa, co-founded Rwazi says they have already built a network of 50,000 local consumers across Africa who provide our paying subscribers, including Fortune 500 global brands, with unparalleled insight into who’s buying what, for how much, from where, when, and why.
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