MOCAPP, Romania's leading Influencer Marketing platform, has launched a new technology solution for international e-commerce firms.
The new L!NK app employs a proprietary algorithm that examines the user bases of online retailers in an anonymous manner.
The app will enable them to determine which of their consumers are active on social media and so can be more effectively involved in promotions, loyalty, affiliation, and sales.

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An Egyptian startup that provides shared transportation services for intercity and intracity trips, has expanded into Turkey with its recent acquisition of Volt Lines, a B2B transportation-as-a-service operator.
They primarily stock deal, which was valued at around $40 million, gives Swvl access both to Volt Lines’ tech as well as its over 110 corporate client contracts. The company says this reach will help Swvl build out its corporate offerings while also getting a foothold in Turkey so it can expand its B2C service, as well as adjacent transportation solutions including schools and factories.

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Ekovention, a venture capital initiative that aims to ease the path of accessing funding for start-ups with potential for growth and competitiveness, hopes to provide the visibility needed to scale their businesses further.
Spokesman, Victor Afolabi, says the event launches in June and will welcome companies desiring at least $500,000 in capital to a funding round where pitches will be reviewed.
Ekovention opened the call for applications from interested firms on April 4 with the terms and conditions detailed on its website. Applications will be received till April 18.

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Rise. ng, a Nigerian company, has raised $150,000 in a pre-seed round as it prepares to establish its operations in the nation.
The IT business aims to revolutionize service delivery by focusing on low-income workers, particularly craftsmen and vendors that lack access to digital/online exposure, which is the beginning point for searching for such services, especially in the post-Coivd19 era.

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Umba, a Nigerian digital banking platform operating in Lagos, Nigeria, has raised $15 million in Series A funding to expand financial products to underserved populations across Africa.
The new funding follows a $2 million seed round in 2020, bringing the total funding received to date to $17.5 million.

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Stitch, a South African-based payments and data API fintech, announced the launch of LinkPay, a product that will simplify bank transfer payments for merchants in South Africa and Nigeria.
LinkPay, which utilises variable recurring payment APIs, is the first of its kind in Europe, the Middle East, and the African region.
Stitch has unlocked secure and instant direct debit from connected bank accounts without the user having to repeatedly log in to their bank app for every transaction by implementing commercial VRPs in Nigeria and South Africa

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CoinDCX has doubled its valuation to $2.15 billion in eight months following a fresh $135 million funding.
CoinDCX says it has amassed over 10 million users. CoinDCX also provides margin trading and the option to stake digital assets.
Co-founder and Chief executive of CoinDCX Sumit Gupta, says the quality of investors coming in and the kind of strong confidence they have shown on the market will give a good boost to the overall industry.
Gupta confirmed that CoinDCX has also been hit by the recent move, noting that the 1% TDS has made it somewhat less feasible for some high-frequency traders to go about their business.

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Alibaba’s fintech affiliate Ant Group has acquired 2C2P, a Singapore-based company that helps enterprises in Southeast Asia move money across borders. Ant will form a strategic partnership with 2C2P and become its largest shareholder, though a figure for the acquisition wasn’t disclosed.
Founder and CEO of 2C2P, Aung Kyaw Moe, says the partnership with Ant Group, 2C2P will be connected to a much larger merchant base and be well-positioned to advance to international expansion strategy adding that the partnership will help extend the company’s current 250 payment options to include more e-wallets and payments methods.

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TikTok is exploring new ways to foster safety and kindness on its app.
Regulators and users have turned from Meta to TikTok. Meta might have been under the microscope for a long time but it might be TikTok’s time.
TikTok is testing out dislike buttons for its comment section.
Tik Tok says it will help the community have more control over comments and individuals identify comments they believe to be irrelevant or inappropriate.
The platform is also testing safety options that will help creators on the platform filter out harmful comments using keywords, and bulk-delete them.

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Kenya’s Film and Classification Board KFCB, has announced new rules that decentralise the board’s responsibilities.
The KFCB announced that broadcasting firms, online streaming platforms and content creators would now be involved in reviewing and classifying their content with pre-approved ratings.
They introduced ratings that tag movies for violent content, nudity, sex, or other ratings that notify readers of the contents/themes of a feature, and which ages they are appropriate for.
KFCB has 4 classifications including General Exhibition which signifies suitability for all ages, PG for features that require parental guidance for young audiences, and 16 and 18 tags that signify age appropriateness.

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