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Africa has the world’s youngest population and a rapidly expanding communications industry. Yet for many young African communications professionals, building a globally competitive career remains unnecessarily difficult.
In this episode of African Intelligence, we speak with Adedoyin Jaiyesimi, Chartered PR Practitioner, Co-Founder of The Comms Avenue, and author of the report Impact Beyond Borders.
Drawing from her research and experience developing communications talent across Africa, Adedoyin examines what needs to change if Africa’s next generation of communicators is to compete—and lead—on the global stage.
The conversation goes beyond individual career advancement to ask a bigger question: Who will build the communications talent and narrative infrastructure Africa needs to tell its own economic, business, innovation and development stories to the world?
In this episode, we explore:
- Why African communications professionals still face barriers to globally recognised professional development.
- How the cost of international certifications restricts access for young professionals.
- Why global PR curricula need to better reflect African languages, economies, businesses and regulatory environments.
- The importance of African representation within international professional and standard-setting institutions.
- How globally certified, locally grounded talent can strengthen the way African businesses and economies are represented internationally.
- Why investing in young communicators is essential to building Africa’s broader narrative infrastructure.
- What international PR bodies, African corporate leaders and young professionals can do to dismantle these barriers.
About the Guest
Adedoyin Jaiyesimi is a Chartered PR Practitioner, Co-Founder of The Comms Avenue, and author of Impact Beyond Borders. Her work focuses on strengthening communications talent, expanding professional opportunities, and helping African communications professionals build globally competitive careers.
Why are we having this conversation?
Africa cannot fully shape the global narrative around its businesses, economies, innovation and development without investing in the people responsible for communicating those stories.
Building globally competitive African communications professionals is therefore more than a talent-development issue. It is part of building the infrastructure through which Africa defines, communicates and ultimately owns its narrative.
African Intelligence explores the ideas, people and forces shaping Africa’s economic future—and how Africans can play a greater role in shaping the narratives around that future.
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