The ActionCOACH Podcast

After Dragon's Den Failed Her, She Hit £10M in Revenue


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Dragons Den Failed Her, Then She Hit £10M in Revenue | Rachel Watkyn Tiny Box Company Interview


Most business owners give up after harsh rejection. Rachel Watkyn built a £10 million company instead.


In this episode of the ActionCOACH podcast, Rachel Watkyn, founder of Tiny Box Company, shares her remarkable entrepreneurial journey. After being "absolutely slaughtered" on Dragons' Den, battling chronic fatigue syndrome that left her bedridden for years, and surviving cancer, Rachel scaled her sustainable packaging business from zero to over £10 million in revenue.


What makes Rachel's journey extraordinary isn't just the numbers. It's how she achieved them. For 3-4 months across two consecutive years, she ran her entire business from her bed, a "guilty secret" she reveals publicly for the first time in this interview. Despite losing everything (her house, job, partner, and car), Rachel's "steel rod" determination and focus on something bigger than herself drove her forward when hope seemed impossible.


Discover Rachel's core strategies for scaling from £1 million to £10 million, why the Dragons were wrong about sustainability being "niche," and how she built a team so strong that a former warehouse worker now runs the entire operation. Rachel reveals the power of visualisation and manifestation, why focusing on experiences matters more than material goals, and what truly defines success beyond wealth.


Whether you're battling imposter syndrome, facing health challenges while running your business, or simply trying to scale past seven figures, Rachel's insights on servant leadership, trusting your vision over "experts," and the importance of surrounding yourself with people who lift you up will transform how you approach entrepreneurship.


Key quotes:

"If you're not helping people in some way, then you don't have a business model anyway."


"Especially for women that do suffer from confidence issues, imposter syndrome is to focus on something that's bigger than you."


"Your background, who you think you are, doesn't need to define you."


Subscribe to the ActionCOACH podcast for weekly insights on business growth, leadership, and achieving extraordinary results.

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The ActionCOACH PodcastBy James Vincent

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