Welcome to AFTER-HOURS!!! It's time to CLOCK-OUT of the office of social media and talk about everything you're thinking & feeling as a creator on social media! 👀

This week, we're officially BACK after a much-needed break. We're chatting about burnout, deleting social media, why taking breaks before you need them is harder than it sounds, Maddi's latest Instagram update, summer resets, Kindle obsessions, cottage life, and the influencer drama that's taking over the internet... including THE Nantucket sign.

Timestamps:

0:00 Welcome to After Hours!!

3:00 Book recs & the offline summer detox

7:00 The Instagram ban saga: what happened & getting a lawyer involved

11:00 Sea Wheeze half marathon prep & Vancouver plans

17:00 Turning 30, Saturn returns & planning the next decade

20:00 Studio update + half marathon confessions

27:00 Content trends right now: low-effort content & the big text era

28:00 The "No Influencers Allowed" sign discourse

38:00 New influencer shows on the horizon

39:00 Aspyn Ovard's decade-long secret: breaking down the lore & theories

44:00 Nostalgia hour: the influencers we used to be obsessed with

45:00 Alix Earle's show & the Alex Cooper tease

47:00 Secret Lives of Mormon Wives comparisons & casting outrage

48:00 The top podcast income list breakdown

51:00 Community content crash outs

57:00 Manifesting the back half of the year & see you in two weeks

Follow us on Instagram:

• @afterhours_bb
• Follow Maddi on IG: @maddisoubry
• Follow Tess on IG: @tessbarclay
• Follow Busy Blooming: @busybloomingg

#contentcreator #socialmedia #paigelorenze #gigglysquad

Welcome to AFTER-HOURS! It's time to CLOCK-OUT of the office of social media and talk about everything you're thinking & feeling as a creator on social media! 👀

For episode 4 of After Hours, the girlies are NOT OKAY 😍💅🏻 We're talking about Maddi’s Instagram getting disabled, the two types of creators and why neither lane is safe from haters, taking breaks before you need one, redefining our last summer in our 20s, having "coffee with the universe," the internet's new favourite hobby of hating on everyone, and more!

00:00 - Welcome back to ‘After Hours’ week 4
04:04 - Locked out of Instagram: the full saga
10:49 - Why creators feel like no one else understands the burnout
12:32 - The two types of creators: the expert vs. the personality
16:08 - Recapping the Kits event & our unofficial "it's a whole night" rule
20:25 - Normalize taking a break without earning it
25:12 - Coffee with the universe (our new low-stimulation ritual)
27:06 - The internet's hating-on-everyone era
30:19 - Content Crash Outs
33:06 - Justin Bieber's halftime show hot takes
35:20 - Officially crashed out - outro & see you in August

Follow us on Instagram: @afterhours_bb
Follow Maddi on IG: @maddisoubry
Follow Tess on IG: @tessbarclay
Follow Busy Blooming: @busybloomingg

#socialmediadrama #contentcreation #alexearle

Welcome to AFTER-HOURS!!! It's time to CLOCK-OUT of the office of social media and talk about everything you're thinking & feeling as a creator on social media! 👀

For episode 3 of After Hours, we're talking about the impossible pressure of taking content while traveling, opening our own After Hours manifestation portal, Taylor Swift & Travis Kelce’s MSG wedding, how July is officially the summer break for creators & why that's okay, constantly pivoting & losing alignment, & more!

0:00 - Welcome to ‘After Hours’ week 2

0:42 - Calgary Stampede recap

1:50 - Humiliation ritual of filming in front of people

5:14 - The pressure of taking content while traveling

10:00 - Why being off socials on weekends makes Mondays so much better

16:30 - Opening the ‘After Hours’ manifestation portal

24:00 - Taylor Swift & Travis Kelce’s Wedding at MSG unfiltered thoughts

28:30 - July is the summer break for creators & why that's actually okay

30:40 - Content Crash Outs

35:54 - Officially crashed out — outro & see you next Wednesday

Follow us on Instagram: @afterhours_bb

Follow Maddi on IG: @maddisoubry

Follow Tess on IG: @tessbarclay

Follow Busy Blooming: @busybloomingg

#socialmediadrama #taylorswift #contentcreation

Welcome to AFTER-HOURS!!! It's time to CLOCK-OUT of the office of social media and talk about everything you're thinking & feeling as a creator on social media! 👀

For episode 2 of After Hours, we're talking about the Hot Girl Walk™ trademark drama & cease and desists, still having to film a brand deal when you're NOT ok, AI's role in making content content vs. analytics, the share-to-like ratio, influencer pet peeves like & more!

TIME STAMPS

0:00 - Welcome to 'After Hours' week 2

1:00 - Content that sounds like ChatGPT

4:44 - Tess' behind-the-scenes of low YouTube views

10:45 - Our unfiltered weekend lol

14:53 - Mean comments on YouTube Shorts & brand deals

16:37 - Filming content when you're NOT okay

19:52 - The Share-to-Like ratio as a creator

21:13 - Content creator pet peeves: "goodies" & "run don't walk"

25:16 - Hot Girl Walk™ trademark controversy

36:22 - Content crashout: PR Win + YouTube strategy

Follow us on Instagram: @afterhours_bb

Follow Maddi on IG: @maddisoubry

Follow Tess on IG: @tessbarclay

Follow Busy Blooming: @busybloomingg

#socialmediadrama #hotgirlwalkdrama #contentcreation

Welcome to AFTER-HOURS!!! It's time to CLOCK-OUT of the office of social media and talk about everything you're thinking & feeling as a creator on social media! 👀

For episode 1 of After-Hours, we're talking about Colleen Ballinger going on tour in 2026, hate comments on Reels, influencer events in Toronto, crashing out about consistency as creators, who should be in the influencer Kia-Asylum & more!

TIME STAMPS

• TIME STAMPS
• 0:00 Welcome to After Hours
• 4:14 How we met & working together at Busy Blooming
• 7:13 Dealing with mean comments & online hate
• 13:06 Inside the Toronto influencer event scene
• 16:05 The viral Hailey Bieber "Rhode" pop-up drama
• 18:46 Throwback to TanaCon & Shane Dawson docs
• 20:11 Is James Charles cancelled? The truth about follower loss
• 22:42 The influencer "Kia Asylum" explained
• 29:40 Ned Fulmer's Try Guys cheating scandal & his standup
• 33:04 Colleen Ballinger (Miranda Sings) going back on tour
• 39:01 Alex Cooper's best business advice for creators
• 41:15 Our biggest content creator struggles
• 43:18 The "pouring concrete" analogy for letting your content flourish
• 45:37 Rebranding, pivoting & the new podcast schedule
• 47:35 Outro & see you next Wednesday!

Follow us!

• Follow us on Instagram: @afterhours_bb
• Follow Maddi on IG: @maddisoubry
• Follow Tess on IG: @tessbarclay
• Follow Busy Blooming: @busybloomingg

#socialmediadrama #trendingtopic #contentcreation