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After NRF: Decide the Real Problem (Part 1 of 4)

Most conferences don’t fail because the ideas are bad.
They fail because leaders come back with volume instead of judgment.

NRF expands what feels possible. Leadership is deciding what actually matters.

In Part 1 of this four-part series, Steve Worthy focuses on the first and most important post-conference decision: deciding the real problem you’re solving this year.

NRF pushes solutions. Vendors do their job well. The risk for leaders is acting before reality is clearly defined.

This episode explores:

• Why conference energy fades faster than leaders expect
• How “presenting problems” distract from the real work
• The hidden problem stack inside every organization
• Why structure, relationships, decision rights, capacity, and culture quietly block progress
• How solving the wrong layer creates motion without outcomes

This isn’t about doing more after NRF.
It’s about deciding better before momentum turns into noise.

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