The Orlando Pulse massacre in June shocked the country, and it quickly became clear that the shooting had taken place in a gay nightclub. But it was also Latin night at Pulse, and the shooting took place on the eve of the Puerto Rican Day festival. The 49 victims were largely Latino and gay, many of them Puerto Rican.

Latino and Latina LGBTQ people and their families already face challenges others may not, from language barriers to fear of deportation. That divide became more apparent in the effort to get support to victims and their families.

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Carlos Guillermo Smith took a seat with his back to the downtown memorial to the Pulse victims.

“It’s kinda hard to look at,” he said. “This happened to my community, to my people. So many of the victims were young, gay Latino men. That’s me.”

His organization, Equality Florida, has helped raise more than $7 million for victims in one of the largest GoFundMe campaigns ever.

“There were a lot of cultural obstacles to getting through this tragedy,” he said.

For example, the organizations raising funds and providing mental health support initially put out information only in English...