Why we published five commitments about permanence in a form we cannot quietly walk back, what they leave out, and the annual habit we attached them to.

Episode page and full write-up →

Not a price comparison. Metering, what breaks on a downgrade, whose domain your links sit on, and the case for staying exactly where you are.

Episode page and full write-up →

Where the branded-link click-through figure came from, why it does not hold up, and the two choices underneath a vanity URL that do change your numbers.

Episode page and full write-up →

We re-resolved 2,765 short links from the Common Crawl archives. A quarter were dead. The second sample explains why that number is a business decision, not a technical one.

Episode page and full write-up →

Making a digital business card takes about two minutes in a browser. Five mistakes account for most of the ones that fail, and one tradeoff decides which kind you want.

Episode page and full write-up →

What is actually inside a .vcf file, and the common mistake of encoding the file itself into the QR code rather than a link to it.

Episode page and full write-up →

Smart, NFC and digital business card all describe the same profile. One real split sits inside those words, and the answer is that you do not have to pick one.

Episode page and full write-up →

The chip does not hold your details. It holds a link. Once you know that, the decision about whether to buy the hardware gets a lot simpler.

Episode page and full write-up →

The ten to one rule gives you a size in seconds, and it is not in the standard. What sets the real floor is resolution, and the geometry underneath it.

Episode page and full write-up →

What a dynamic QR code is, what it can track, and the catch that does not make it onto the flyer: at most vendors you are renting the redirect by the month.

Episode page and full write-up →