You know, with the roll out of Google’s broad core algorithm update, there’ll be movement in the SERPs. If you're hit by this update, you're going to want to make the necessary changes to your site. This optimisation of your site can be taken as level 1 optimisation.

Level 2 optimisation will be optimising the state of SEO within your business. After you optimise your site, don't forget this level of optimisation for your site.

After You Optimise, Don't Forget To Optimise episode transcript.