Connecting growers and showcasing the latest agriculture technologies are a focus for one of Brazil's largest cooperatives, Coopercitrus Rural Producers'. At the latest Coopercitrus Expo —  spanning many hectares of innovation — Chairman of the Board of Directors Matheus Marino shares with Jeremy Matuszewski how the cooperative supports farmers in Brazil and the similarities to agriculture in the United States. The event’s family-friendly atmosphere and excitement contribute to its continued success. Year after year, Coopercitrus welcomes members from across its operating area, connecting them with leading business opportunities, technologies and sustainability initiatives, establishing the expo as one of the most important agricultural fairs in the area.