Farming and building solutions for farmers has always been a family affair for Doug Applegate. After learning the trade from his father, he has passed that same passion on to the next generation, while identifying a need to help growers become more efficient in spraying. That need led to the creation of Praxidyn, a family-built business with a product focused on automating chemical mixing. In this episode, Applegate shares the journey from product development to launching —  which took seven years —  and growing a self-funded company.

He also discusses the challenges he has overcome, insights for entrepreneurs, the process of building a dealer network and what’s ahead for the business. Plus, Doug opens up about his personal story and how his faith impacts his work and leadership.

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In this episode, Elizabeth Omet shares the mindset that has guided her life, “the harder you work, the luckier you get.” Raised in the city in Texas, she once considered fashion school but ultimately pursued business, knowing early on she wanted to build something of her own.

She launched a home health care company before pivoting into agriculture alongside her husband, helping bring Big-Tex baler twine to the North American market through Protexia. From adapting successful European products to gaining traction in the U.S., Elizabeth reflects on the many “no’s” she faced and the persistence it took to keep going, including one memorable trip with baler twine in an airplane. With a strong belief in a family-business mentality, she emphasizes service, trusted partnerships, and investing in both products and people. 

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From performing at 195 rodeos across four countries in one year to battling cancer while staying committed to the career he loves, Matt Merritt’s story is one of resilience, authenticity and family.

In this episode, Merritt joins host Jeremy Matuszewski to share what it took to build a career as a rodeo clown, the behind-the-scenes logistics of working rodeos at events like Canadian Western Agribition and how he stayed strong through some of the biggest challenges of his life. He also discusses the importance of staying healthy, having time for family while spending much of the year on the road and advice on topics like investing. Through it all, Meritt shares relatable ways people can continue to be warriors throughout life. 

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Fifth-generation farmer Zack Youngquist did not originally plan to return to his family’s farm. While studying business in college, he made the difficult decision to leave during his senior year when his grandfather became ill. Since then, Zack has navigated the ups and downs of farming while building a business rooted in opportunity. As the founder of Interpose Ag, he identified a need for independent fertilizer solutions, offering Unicorn fertilizer products to better serve farmers.

Along the way, Zack has developed his own perspective on risk — one that differs from previous generations. Following the sudden loss of his parents, he reflects on how faith, resilience and intentional legacy planning now shape both his life and his work. 

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Kyle Folk did not follow a traditional route into agriculture. From aspiring filmmaker to electrician to agtech entrepreneur, his career has evolved through bold decisions and unexpected opportunities.

In this episode, Folk joins host Jeremy Matuszewski at the recent Agritechnica show to share how his Canadian farming roots eventually drew him back to agriculture, even after years spent building and operating an electrical business. While starting a family, taking on a mortgage and attending school, he felt a strong pull to pursue something more. That drive led him back to the farm, where a business idea began to develop. After keeping the concept on hold for two years, a pitch program inspired him to move forward. That step ultimately grew into a successful software company, which he later sold. Today, Folk is dedicating his time and experience to supporting another agricultural business.

Listen through the final minutes to hear his advice on entrepreneurship, risk-taking and the principles that helped shape his success.

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Lorenzo Roos is a generational farmer in Brazil who is also sharing his farming story on social media to connect with farmers around the world. In this episode, Roos discusses his family’s farming history, the dynamics of family farming and his mindset of helping other farmers.

Roos and AgWarriors Podcast host Jeremy Matuszewski talk about the differences in growing seasons between Brazil and North America, while highlighting shared priorities such as soil preservation, soil health and the use of cover crops. Roos also opens up about the personal challenge of losing his father as a young adult and how that experience shaped his perspective on farming and leadership. The conversation also touches on government challenges facing Brazilian agriculture, Roos’ passion for farming, how he got started as a content creator and why sharing agriculture online matters. He also offers advice for young farmers and those looking to tell their own ag story.

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Autonomy and artificial intelligence are transforming agriculture, and FarmWave CEO Craig Ganssle joins the conversation to share more about those innovations. In this episode, Ganssle shares the story behind launching FarmWave, a company focused on AI-driven solutions for agricultural machinery. He joins hosts Jeremy Matuszewski at the recent Agritechnica show to discuss the innovation behind FarmWave and the entrepreneurial journey that led him there, including lessons from a previous business venture. Ganssle reflects on his connection to farming and agriculture, as well as his service in the U.S. Marines, and how those experiences shaped his leadership as CEO. He also talks about the challenges of launching a company in 2020, the value of accuracy and what’s next for FarmWave, including new features for 2026. 

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Marcus Holtkötter, a 12th-generation farmer from Germany, joins AgWarriors to share what it’s like to raise pigs and grow crops in Europe amid increasing government regulations. He discusses the education required to farm in Europe, lessons learned through experience, and the power of building strong networks with fellow farmers. Holtkötter also offers his perspective on the growing role of data in agriculture, the impacts of the war in Russia and Ukraine and the future of small farms in a conversation with host Jeremy Matuszewski.

As a fourth-generation farmer, Levi Scherman always felt a pull toward farming — even while selling seed across Western Canada. In this episode, host Jeremy Matuszewski talks with Levi at Agritechnica to hear his deep roots in farming, how studying crop technology in college cemented his desire to stay in agriculture, how he managed to purchase his own farmland before the age of 21 and only a few tangents about sports!

Recorded at Agritechnica, host Jeremy Matuszewski sits down with Dmytro Kobazarenko, owner of Kobzarenko Plant, a leading agricultural machinery manufacturer in Ukraine. Dmytro shares his upbringing in Ukraine, his education and how he describes navigating life and business amid the ongoing war. He also reflects on living and working in countries such as Germany and Poland, the challenges his company faced during the COVID-19 pandemic and the moments that shaped its growth. Dmytro also explains how the company remains a family business in the memory of his father and how it continues to fight for a strong future despite unprecedented adversity.