Is AI about to replace your job—or finally unlock your real potential? In this episode of Performance Driven Living, Mark Young sits down with Eric Steigelfest, co-founder & CEO of PurePlay, an AI-powered media intelligence platform, to talk about what actually happens to work, education, and advertising when bots can do almost everything faster than humans.
They dig into the uncomfortable questions most people avoid:
What do humans really do when AI can write, design, analyze, and even media-buy better than entire teams?Why Mark believes the smart are getting smarter and the checked-out are getting left behindHow AI can either create brain atrophy… or feel like a real-life “limitless pill,” depending on how you use itWhy degrees and traditional education may not matter the way they used toThe new skill gap: prompt engineering, critical thinking, and the human relationship advantageEric breaks down how his world of AI-driven ad tech is changing media buying, creative testing, and performance marketing—while Mark pushes on the deeper human side: purpose, meaningful work, and what happens when 10 jobs collapse into one AI-augmented role.
If you’re a marketer, founder, agency owner, or just trying not to get steamrolled by the next wave of AI, this conversation will challenge how you think about:
ChatGPT and other AI tools as collaborators, not just “tools”Why “busy work” is dying and thinking work is finally kingHow to stay relevant when everything that can be automated, will beListen if you’ve ever wondered:
“Where do I still have an edge when AI is everywhere?”
Search “PurePlay AI” to learn more about his AI-powered media intelligence work and platform.
https://www.pureplay.ai/
Watch more episodes & subscribe:
https://www.youtube.com/watch?v=u2l4CI1X1q4&t=1426s
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