Agency Advantage - Actionable advice to help digital agency owners, consultants, and freelancers be more successful

Travis first started freelancing only 5 years ago, and while he and Michael were able to grow their business and make a living, they often felt like they were barely keeping their heads above water. That wasn’t what they had in mind when they set out on their own.

Today Travis shares why they went from being yet another design and development shop into an agency that focuses on growing wordpress membership sites, and how that transition got them out of the feast or famine routine and on to the path of building a real business instead of just another job.

If sometimes your work feels like a race to the bottom on price, then Travis’s tips on standing out from the crowd will be invaluable to you.

Mojca Mars runs Super Spicy Media, an agency that helps businesses get the results they deserve with social media, and today she is joining us all the way from Slovenia. She dropped out of college and was fired from her last job which lead her to freelancing, and in the last 18 months she has doubled her income twice thanks to social media.

Even though I know how well social media ads can perform when setup correctly, I was a bit skeptical about using twitter and facebook to organically get new clients. Mojca explains not only how she did just that (and how you can too), but also the mistakes to avoid along the way, and how all of this creates a dynamic where her clients want to work with her and only her.

Philip is the go to guy when it comes to positioning which in his words means, “very simply becoming 100% clear on who you serve, what you do for them, and how you are different from others providing similar services.”

This isn’t a new strategy, but it is still one that most agency owners (especially the ones that need it most) resist. However, If you ever feel like you are treading water, or have trouble charging premium rates, then this is an interview you won’t want to miss.

Blue Wire Media was started as a web design agency, even though neither Adam or Toby were designers, and over time the expanded their services and became a full service digital agency offering everything from web design to hosting.

In today’s episode, Adam shares how they built their agency, what they learned from offering different services, and why they stopped selling $50k websites and have shifted towards selling a variety of products starting as low as $25.

Even if you don’t plan on launching products of your own, Adam’s story will teach you the value of narrowing your focus, how to make sure you get paid for your knowledge, and the benefits of having multiple price points for your clients.

We’ve all heard (or even experienced) horror stories of outsourcing. When David first got into the field, reliability was a huge problem. Over the years, he has built methods to overcome these issues and provide his clients with a reliable and nearly seamless experience.

At Affordable Staff, David has helped dozens of clients, including many digital agency owners, outsource to accelerate the growth of their business. Today he shares how you can do the same.

While we cover everything in this take from the importance of positioning to how to build a team, where we really focus is on Brian’s speciality, productized consulting. Brian turned his web design skills into a product which allowed him to easily find and sell new clients. By the end of it, he was spending less than 3 hours a month managing the business and six months ago he closed the deal to sell it. With that success under his belt, he is trying to do it again for content marketing and today he’ll share his plan as well as how your own agency could benefit from productizing.

Mitchell loves to travel and so when he launched Saucal, a full service digital agency, with his old college buddy he didn’t want work to get in the way, so today Saucal’s team of 7 is fully remote and spread all across the globe.

Our talk today covers everything from positioning to the software Mitchell uses to run his agency to how he builds a network through his travels, but where we really dug in was how Saucal finds new clients.

Like many agencies, Saucal got their first client through their personal network and grew from their by word of mouth, but as they grew they wanted something more predictable than referrals. After trying nearly everything, Mitchell stumbled across the power of building strong partnerships in your industry and today he shares with us how you can leverage those partnerships to get more clients.

Josh is the host of the Tropical Entrepreneur Podcast, and runs two businesses of his own. SmartROI is a full service digital agency and Authority Factory is a consultancy that builds smart sales funnels for their clients.

Josh has been in the online marketing space for over a decade and has built a well oiled machine that generates over 300 inbound leads every single month, and in our talk he shares with you exactly how he does that.