Agency Ahead by Traject

On Episode 100, Dave Gerhardt rips through the way he thinks about marketing. He explains his personal experience with imposter syndrome, his thoughts on the value of personal branding, and the importance of growth as you develop your own marketing acumen.

On Episode 99, Brooklin Nash shares his perspective on outreach techniques that focus on your prospect, put in the necessary research, and drive the right types of conversations. He also touches on the challenges and strategies around the cold prospecting approach.

On Episode 98, Neel Parekh lifts the curtain on the complexity of local marketing for franchises. What does the relationship between corporate and franchisees look like for marketing? How can agencies get their foot in the door with an emerging franchise?

On Episode 97, Hiba Amin of Soapbox put a meeting on our schedule to talk about meetings. She dissects this time-sucking constant in our work lives and shares concrete steps we can use to make meetings better, more useful, and infrequent. Sound great? Check out her advice.

On Episode 96, Dani Owens shares her passion for being a Local SEO educator, building a community, and providing a unique white label local SEO service for other agencies. Learn how she has used a white label local SEO service offering to scale her business.

On Episode 95, Levi Williams-Clucas dishes on her approach to Local SEO, Google My Business, and Online Reviews. She shares her insights on when to expect results for local marketing efforts and how you can communicate that with clients.

On Episode 94, Amanda Milligan shared how she approaches putting together her strategy for content marketing agency Fractl. She highlights her commitment to working with the sales team, evaluating lead quality, and how she prioritizes her marketing efforts.

On Episode 93, Suganthan Mohanadasan and Andy Chadwick detail their journey to building and releasing software that will allow SEOs to measure user intent based on context at scale. The tool Keyword Insights can be a powerful tool for content strategy and SEO efficacy.

On Episode 92, Bill Slawski, Director of SEO Research at Go Fish Digital, explains Semantic SEO and how Google has been steadily moving to an entity based focus on mapping digital and real-life 'things' in order to enhance the intelligence of surfacing the correct content for any type of query.

On Episode 91, Kristina Azarenko shares her love for teaching SEO, Javascript SEO challenges for custom-built websites, and her honest opinion on the importance of Core Web Vitals as Google continues to highlight its value..