Katelyn started her career in corporate law before pivoting into people operations. Today she's the Director of People Operations at Aloha, a 100-plus person agency that's won the Inc. 5000 award six times in a row, and she just rolled out a custom AI agent named "Ali" that handles the repetitive HR questions her team used to spend hours on every week.
In this episode, you'll learn:
▸ The three transferable leadership skills she carried from corporate law into HR
▸ How a 100-person agency uses a custom AI agent to free its HR team from repetitive questions
▸ Why her leadership team meets monthly with a shared goal across departments
▸ How to balance welcoming new ideas with fiercely protecting your core values as you scale
▸ Three tips for delivering hard feedback in a culture that loves to celebrate
▸ The 30/70 rule for structuring feedback conversations so people leave aligned
▸ Where AI stops being useful and human leadership has to take over
▸ The one mistake she would refuse to repeat as a people operations leader
🏆 Run an agency with a culture worth recognizing? Apply for our official agency culture recognition program at:
https://agencyworkplaces.com/nomination-form
Guest: Katelyn Hoffman, Director of People Ops at Aloha
Host: Dr. Vo, CEO of Agency Workplaces