Here are three things you’ll learn in this episode:

1. The power of personal stories: Using an entrepreneur's personal journey can deeply connect audiences to a brand, especially when they overcome challenges to create a business.

2. Balancing transparency with relevance: Some parts of a personal story, like struggles with addiction, might not be relevant to a business’s product, but they can be powerful if framed correctly.

3. The impact of agencies doing good: Agencies have the flexibility to give back to communities and support nonprofits, which strengthens client relationships and fosters a positive company culture.

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