Three ideas today, no guest.
School is back and the dog needs walking, so between drop-off, pick-up, and laps around the back porch I have time to talk through concepts I've been chewing on. This is the first of those.
Green pen, red pen, blue pen. A strategy-making order I pulled from intelligence preparation of the battlefield in the Army, and it only works in that order. Green is the terrain: the market conditions everyone has to deal with, you and your competition alike. Red is the competition itself, their most likely course of action and their most deadly one. Blue is your plan, which you don't get to write until the other two are on the map.
The 10/80/10 rule. Spend 10% of a task's hours prepping the person who's going to do it, hand off the 80%, keep the last 10% for your edits. Every correction you make in that final 10% gets documented and goes into the next brief, so the prep shrinks over time. Run the same split on AI instead of one-shotting a prompt and you'll stop wasting an hour arguing with an output you never gave context to.
Platforms, channels, and rooms. LinkedIn is a platform. Organic posting, ads, DMs, commenting, your profile: those are channels. The room is the contained space where everyone in it is already your ICP. Most agencies pick a platform, post into their old contact list, and wonder why the algorithm buries them.
In this episode, I cover:
- Why writing your plan before reading the market wastes both
- How to delegate a 10-hour task and only spend two hours on it, and why the same split fixes your AI output
- Why your LinkedIn contact list is the reason your posts don't reach anyone
- And more...
If you have a challenge you want a framework for, send me a message and I'll work it into a future episode.
Also, check out our snapshot so you can see how the market sees you at DynamicAgencyOS.com/Snapshot
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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.
