Hey everyone, today I'm joined by Dustin Riechmann.

Dustin runs Seven Figure Leap, where he helps agency owners, coaches, and consultants turn podcast guesting into an actual growth channel instead of a box to check. He's coached hundreds of people through the process of getting on the right shows, and he's also on the other side of the mic as a host himself, so he sees the good and bad pitches from both directions.

I wanted him on the show because (1) I really like Dustin. He's a genuinely great person. And (2) I get a flood of guest pitches every week and almost all of them are terrible. Dustin's actually built a repeatable system for doing this well, and it goes way deeper than "send more emails."

In this episode, we discuss:

• Why generic cold pitches and podcast booking agencies rarely land, and what a good pitch actually sounds like
• Why treating podcast guesting like account-based marketing beats playing a numbers game
• How to turn a single strong appearance into a call to action people actually remember
• And more...

You can learn more about Dustin Riechmann on LinkedIn.

And get his playbook at 7FigureLeap.com/playbook

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgencyOS.com/Community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by Tom Lee.

Tom is the CEO and co-founder of Visto, a VC-backed platform built specifically for agencies to track and improve their clients' visibility inside AI engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Tom came from product roles at Apple, Walmart, and Lockheed Martin before building Visto.

I wanted Tom on because GEO is becoming a real service line — but there's a lot of noise and very little substance. Tom cuts through the speculation with actual data on what moves the needle.

In this episode, we discuss:

• What we actually know moves GEO (versus what's speculation)
• Whether to bolt GEO on, bundle it in, or reposition the whole retainer
• Which industries are getting AI citations fastest right now
• And more...

You can learn more about Tom on LinkedIn.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgencyOS.com/Community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by Roger Nairn.

Roger is the founder of JAR, a branded podcast agency that has spent a decade helping enterprise brands like Amazon and Wharton create shows that actually do something. JAR recently rebranded from "JAR Audio" to "JAR Podcast Solutions" — a shift that reflects how much the industry has evolved. 

I wanted Roger on because branded podcasts are having a moment, but most of them are terrible. Roger has a point of view on why that is, and more importantly, what it takes to build one that works for both the brand and the audience.

In this episode, we discuss:

• Why most branded podcasts are glorified press releases nobody listens to
• How JAR's advertising background shapes how they build shows
• How to prove podcast ROI to a CMO who only thinks in MQLs
• And more...

You can learn more about Roger on LinkedIn.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgencyOS.com/Community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by Davidson Wicker.

Davidson is a work management expert and the CEO of Ravetree, helping agencies and professional services firms get more out of their project management systems. He's seen the same patterns play out across hundreds of teams: the tool gets implemented, nobody adopts it properly, and the founder ends up back in spreadsheets within six months. 

I wanted Davidson on because most agency owners have a project management tool. Very few have a project management culture. There's a difference, and that gap is where most delivery problems live.

In this episode, we discuss:

• The number one work management mistake agencies repeat over and over
• What agencies considering a new PM tool get wrong before they buy
• How to enforce consistent usage across a team without micromanaging
• And more...

You can learn more about Davidson on LinkedIn.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgencyOS.com/Community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by Jon Morris.

Jon is the founder of Rise Interactive, a digital marketing agency he grew to over $40M in revenue before selling. He now runs Fiscal Advocates Inc. and advises agency owners on the financial infrastructure they need to grow without burning out or breaking the business. Jon's work sits at the intersection of financial strategy and agency operations, and he's spent years helping owners understand the numbers that actually matter.

I wanted Jon on because most agency owners are running blind when it comes to their finances. They know revenue and roughly what's in the bank but the metrics that actually predict health and growth are usually invisible until it's too late.

In this episode, we discuss:

• When agency owners should stop ignoring cash reserves
• How to use financial data to time hiring decisions
• What profit margin separates thriving agencies from struggling ones
• And more...

You can learn more about Jon on LinkedIn.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgencyOS.com/Community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by Jonathan Stark.

Jonathan is an author, speaker, and consultant who has spent over 20 years helping agencies and consultants escape the trap of hourly billing. He hosts the Ditching Hourly podcast, has published over 500 episodes on the subject, and runs the Ditcherville community. 

I wanted Jonathan on because pricing is one of the most underlevered moves in any agency owner's toolkit. Most people know hourly billing isn't ideal, but very few know how to actually make the switch without panicking.

In this episode, we discuss:

• Why fixed-price quotes feel risky and how to price them correctly
• The real source of scope creep in value-priced engagements
• The first productized service every agency should build
• And more...

You can learn more about Jonathan on LinkedIn and at JonathanStark.com

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgencyOS.com/Community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Most agency owners think their problem is workload. It isn't. It's latency, the gap between the moment a question lands and the moment you have an answer good enough to act on.

In this solocast, I break down a metric I've been optimizing my life around for two years: Speed to Informed. The fix has two arms, and most owners only ever build one.

In this episode:

• Why workload isn't actually the problem
• The three patterns that keep agency owners slow to informed
• One starting move you can make this week to reclaim 6-10 hours
• and more...

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgencyOS.com/Community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by Garrett Jestice.

Garrett is a GTM consultant and advisor who helps agencies, solo consultants, and fractionals build the foundations that make marketing and sales actually work. 

I wanted Garrett on because he's someone I talk to regularly, and every conversation surfaces something practical. His take on leverage levers for agencies goes well beyond the usual "niche down" advice, and his perspective on the rise of micro-agencies and what's dying in the traditional model is something every agency owner needs to hear right now.

In this episode, we discuss:

• Why your best client should become your entire go-to-market strategy
• Why the full-service agency model is dying and what the micro-agency model looks like instead
• Why partnerships and co-marketing are the most overlooked growth lever for agencies
• And more...

You can find Garrett on LinkedIn and on Substack at 10xsolo.substack.com.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgencyOS.com/Community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I'm joined by Mike Grinberg.

Mike is the founder of Proofpoint Marketing, a positioning consultancy that works primarily with boutique firms in regulated industries like life sciences, financial services, and med tech. 

I wanted to have Mike on because, selfishly, we think about positioning very similarly. Mike's take on positioning is that he doesn't treat it as a messaging problem. He treats it as a business design problem. But in addition, he also has a great way of viewing positioning through the lens of derisking the buying decision, and it's incredibly helpful. 

In this episode, we discuss:

• Why positioning is an operations problem, not a marketing problem
• The four-box risk matrix agencies can use to understand how buyers evaluate them
• Why personal risk matters more than organizational risk in most deals
• And more...

You can learn more about Mike on LinkedIn.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgencyOS.com/Community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Positioning that doesn't change how you hire, price, deliver, sell, and operate is just a writing exercise. In this solocast, Chris DuBois introduces the "So That Gap" — the distance between the sentence on your homepage and the operating decisions underneath it.

You get a three-minute diagnostic you can run on yourself right now, a map of the five specific places this gap shows up in every agency, and one concrete move you can make this week to start closing it.

In this episode, I cover:

• Why most positioning work stops at the messaging layer and never reaches operations
• A diagnostic for finding exactly where your positioning runs out
• Why the 5 gaps compound and feed each other (and why fixing just one never sticks)
• And more...

Full companion article with frameworks for each gap is on Substack.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgencyOS.com/Community.

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.