Agency Forward

Hey everyone, today I'm joined by Ryan Harmon.

Ryan is the founder of Metrify and the engineer behind Paraloom, a tool for measuring AI search visibility.

He’s helped banks and credit unions move from zero to full AI visibility, and brings 15 years of experience in marketing and web development.  His current work helps brands understand and win in the evolving AI search landscape.

I wanted to have Ryan on because AI search is disrupting how prospects find and trust agencies, and most owners aren’t prepared for the shift.

In this episode, we discuss:

• How AI chooses what content to cite (and why rankings don’t help)
• What actually improves visibility in AI search
• Why long-form comparison content beats keyword stuffing
• And more...

You can learn more about Ryan on LinkedIn.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Alex James.

Alex is a messaging strategist who helps service businesses define and communicate their unique perspective.

He’s a former copywriter turned positioning expert, known for helping agencies move beyond generic niching with sharp, point-of-view-driven messaging. His work has helped clients unlock millions in new revenue by refining how they explain what makes them different.

I wanted to have Alex on because too many agency owners rely solely on niching and referrals, without realizing the critical role of perspective in creating demand. We're incredibly aligned on so many topics, that I wanted to see how he approaches things. 

In this episode, we discuss:

• Why niching isn’t enough to stand out
• How to develop a point of view that sells
• Turning your team into strategic messengers
• And more...

You can learn more about Alex on LinkedIn.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Gary Searle.

Gary is a referral strategist who helps companies build systems to generate consistent, high-quality referrals.

He’s worked with early-stage startups and scaled up to serve high-revenue companies, helping them shift from passive word-of-mouth to intentional referral pipelines. 

I wanted to have Gary on because most agencies rely on inconsistent referrals and miss out on building predictable systems to generate them. He also promotes a “culture of referrals” framework inside companies that I think many agenceis can benefit from. 

In this episode, we discuss:

• Building a “culture of referrals” inside your agency
• How to reward clients without hurting trust
• Tracking the quality (not just quantity) of referrals
• And more...

You can learn more about Gary on LinkedIn.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Tukan Das.

Tukan is a SaaS founder and expert in sales signals and buyer intent for agencies.

He previously built and sold a company in the intent data space and now has co-founded Gia, a tool purpose-built to help agency founders surface pipeline opportunities through first- and third-party buying signals.

I wanted to have Tukan on because most agency owners rely on referrals or guesswork to build pipeline—and Tukan has a smarter, signal-based approach that works.

In this episode, we discuss:

• How to detect when a lead is truly in-market
• The right way to follow up on anonymous website visits
• ABM plays that actually work for agencies
• And more...

You can learn more about Tukan on LinkedIn.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by João Landeiro.

João is a business strategist who helps consultants turn their methods into standout service formats.

He's known for teaching how to design high-conviction, high-conversion workshops, and his frameworks have helped agencies codify their expertise into scalable offers.

I wanted to have João on because agencies need to differentiate in the AI era, and building signature formats is a potential moat to capitalize on.

In this episode, we discuss:

• Why formats can’t be faked—and how to use that
• How to codify your method without being generic
• Signs clients see that make them trust you faster
• And more...

You can learn more about João on LinkedIn, Substack.and Mesozoic.co.

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today is a solocast on a topic that's often misunderstood: Niching vs. Positioning. 

I wanted to record an episode to help set the record straight and get people on the same page for how we're viewing these things. 

In this episode, we discuss:

• The real difference between niche and positioning
• How to build positioning that creates demand
• Why over-niching won't save weak messaging
• And more...

-----------

Lead Gen is the hardest part of running an agency.

For most, it's unpredictable, it's slow, and it's usually expensive.

Gia flips that.

It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.

Gia automates lead gen follow-up and content, and it's all from the work you're already doing.

You can check it out and get some free bonuses at getgia.ai/dynamicagency

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Nick Bennett.

Nick is a positioning and offer design strategist for solo consultants and micro agencies.

He's the co-founder of Duo, a content and consulting studio helping small service firms go from $20K to $65K/month by standardizing and scaling their offers. He also co-authors mini books and co-hosts the “How Solos Scale” podcast with Erica Schneider.

I wanted to have Nick on because refining offers, messaging, and market access is critical for agency owners who want to scale without sacrificing quality or burning out.

In this episode, we discuss:

• Why audience access matters more than niche
• How to build credibility without underpricing yourself
• The glide path vs. guillotine approach to repositioning
• And more...

You can learn more about Nick on LinkedIn.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today we've got a solocast for you where we're going to discuss the various ways you can niche your agency.

It's not always about reducing scope. It's actually about owning mental real estate in the minds of your buyers.

Today's episode should help you do that.

Also, check out this free tool to help you do it: AgencyNicheDesign.com

In this episode, we discuss:

• 10+ ways to niche beyond just verticals
• How to combine niche types for stronger positioning
• Avoiding common niching traps that weaken credibility
• And more...

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Katie Turner.

Katie is a buyer enablement strategist helping agencies create messaging and assets that convert.

She’s the founder of Kate Turner Marketing, where she helps agencies build trust and transparency into their sales process through better content and positioning. Her work empowers buyers to say yes faster—without traditional sales pressure.

I wanted to have Katie on because too many agencies lose deals from unclear messaging, hidden pricing, and content that doesn't support the buyer journey.

In this episode, we discuss:

• Building buyer trust through transparent content
• Why unclear pricing kills your sales velocity
• Turning “not now” leads into future clients
• And more...

You can learn more about Katie on LinkedIn or at KateTurnerMarketing.com.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today we've got a solocast for you on 10 questions I ask my clients (and use myself) to keep advancing their business.

I wanted to share that full list with you, and also made a free resource you can grab.

It's got the 10 questions, along with a link to a Custom GPT developed to work through these questions with a partner (AI).

You can get your free copy here.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.