Agency Forward

Hey everyone, today I’m joined by Selim Maalouf.

Selim is a CRM strategist, marketer, and former agency co-founder who’s seen firsthand what not to do when launching an agency—and what to do differently next time. He’s got deep experience in both the marketing trenches and the systems side of agency life, and today he’s pulling back the curtain on lessons learned the hard way.

I brought Selim on because most agencies start with good intentions and bad timing. He’s lived that story and shares an honest, tactical breakdown of what founders get wrong and how to avoid it.

In this episode, we discuss:

• Why knowing how to do the work isn’t the same as knowing how to run a business
• The risk of skipping demand validation before launch
• Lessons from co-founder misalignment
• and more...

You can learn more about Selim on LinkedIn.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Bobby Gillespie.

Bobby is a hands-on, no-BS brand strategy and marketing advisor.

Bobby has spent years helping B2B brands clarify their messaging, strengthen their positioning, and create brands that actually stand out. With a background in agency leadership and brand strategy, he knows what works—and what doesn’t—when it comes to differentiation in a crowded market.

I wanted to bring Bobby on because agencies often struggle to clearly articulate their value and stand out from competitors. He’s seen it all when it comes to branding mistakes, and today, he’s breaking down what agencies should do instead.

In this episode, we discuss:

• The biggest mistake B2B brands make when trying to stand out
• How agencies can fix vague messaging and make people say, “Tell me more”
• How to shift from being seen as vendors to true strategic partners
• …and more.

You can learn more about Bobby on LinkedIn.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I’m joined by Laura Humphreys.

Laura is an agency growth expert and former owner of a $15M agency that she successfully sold to Ogilvy.

Laura knows firsthand what it takes to scale an agency, from the early struggles to building a high-performing team and ultimately making a profitable exit. She now helps ambitious agency owners implement the same strategies that fueled her success.

I wanted to bring Laura on because so many agency founders hit growth plateaus—whether at $1M, $3M, or beyond. She’s been through all of it and is here to share what actually works (and what doesn’t).

In this episode, we discuss:

• The biggest myth about running a $15M agency
• The key leadership shifts agency owners need to scale
• The right time to start thinking about an exit strategy
• And more…

You can learn more about Laura Humphreys at LinkedIn.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Peter Giordano.

Peter is a pricing expert who helps consultants, strategists, and boutique firms charge higher fees by structuring pricing models that tie expertise to measurable value.

I wanted to bring Peter on because so many agency owners struggle with pricing their expertise. Whether it’s pricing services, strategically setting your rates, or simply having the confidence to charge more, agencies often leave money on the table. Peter breaks down how to fix that.

In this episode, we discuss:

• Why agencies struggle to price strategy and how to fix it
• When to put pricing on your website
• Pricing models that help agencies sell high-value expertise
• And more…

You can learn more about Peter at PeterGiordanoTheThird.com or connect with him on LinkedIn.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I’m joined by Jason Calhoun.

Jason is the founder of So Long Saturn, a video editing agency that provides unlimited, world-class video edits for a flat monthly fee.

Jason personally edits each video by hand, offering a high-touch, high-quality service, but he’s also a solopreneur. So I wanted to learn more about how he’s able to stay so creative while editing at scale.

Also, he’s got some of the funniest marketing on LinkedIn and I truly believe more people need to watch his content.

In this episode, we discuss:

• The biggest mistakes companies make with video content
• How businesses can set their video editors up for success
• The challenges of running an unlimited video editing service
• And more…

You can learn more about Jason on LinkedIn or at SoLongSaturn.com.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I’m joined by Meeky Hwang.

Meeky is the Co-Founder and Partner at Ndevr, a tech agency specializing in technical strategy and architecture for media publishing companies.

Meeky has built an incredibly successful agency, maintaining high profit margins while keeping a lean team. Ndevr has figured out scale without requiring substantial overhead.

I wanted to bring Meeky on because many agency owners assume that growth equates to hiring more full-time employees, but she’s proving that’s not always the case. If you’ve ever wondered how to maximize profitability while staying lean, this episode is for you.
 

In this episode, we discuss:

• Why a lean agency model can be more profitable than a large team
• How to strategically use contractors to scale without adding overhead
• Lessons from running a technical agency with high margins
• And more...

You can learn more about Meeky on LinkedIn and Ndevr at ndevr.io.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Vince Pierri.

Vince is a public speaking coach who specializes in helping high-profile professionals deliver high-impact talks.

He’s worked with industry leaders and helped them land speaking gigs at Google, HubSpot’s INBOUND, and Exit Five. He’s mastered the art of turning complex ideas into compelling, easy-to-remember presentations that audiences love.

I wanted to bring Vince on because so many agency owners, founders, and experts are sitting on valuable insights—but struggle to communicate them effectively. Whether you're prepping for a big keynote or just want to improve how you pitch your ideas, Vince’s insights will help you level up.

In this episode, we discuss:

• How to craft a talk that’s both memorable and actionable
• The biggest mistakes new speakers make (and how to avoid them)
• How to develop a natural and engaging speaking style
• And more...

You can learn more about Vince on LinkedIn.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today is a solo cast where I dive into the 3 types of constraints you should be aware of in your agency.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by James Rose.

James is the co-founder of Content Snare and has spent years solving one of the biggest bottlenecks agencies face. Getting content and information from clients without endless follow-ups.

I wanted to bring James on because every agency has struggled with unresponsive clients, missing information, and projects that get stuck waiting for content. He’s got practical insights on how to fix these issues and free up time for high-value work.

In this episode, we discuss:

• Why agencies struggle to get content from clients—and how to fix it
• The systems and processes that make content collection effortless
• How to set client expectations upfront to avoid bottlenecks
• And more...

You can learn more about James at contentsnare.com or connect with him on LinkedIn.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Ali Newton-Temperley.

Ali is a sales expert and agency growth consultant who has helped scale agencies to 80+ employees and global reach.

She understands the struggles agencies face in hiring, structuring, and trusting a sales team—and she knows how to fix them. That’s the exact reason I wanted to have her on the show.

So many agency owners get stuck in founder-led sales, making it nearly impossible to scale. Ali breaks down how to transition away from this, when to hire, and how to ensure your sales team is set up for success.

In this episode, we discuss:

• Why most agencies fail at hiring and structuring a sales team
• How to extract a founder’s sales knowledge and transfer it to a team
• The right time to bring in a sales hire and how to set them up for success
• And more...

You can learn more about Ali at agencygrowthpad.com or connect with her on LinkedIn.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community. 

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency. 

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.