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The Agency Giants Podcast - Episode 21 (James Vogle)
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From selling fitness programmes to running a $150k/Month agency working with some of the world's biggest fitness influencers. James's journey is anything but typical.

In this episode, he reveals the strategic pivots that transformed his business & why he deliberately downsized his team to become more profitable than ever.

James's IG: https://www.instagram.com/jamesvogle/?hl=en
James's Agency: https://fitpreneuragency.com/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 From $0 to $150k/Month
08:30 Why James Ditched Personal Training for Agency Life
16:20 How to Land Million-Follower Creators as Clients
25:00 The 12-Month Campaign Strategy
33:45 Love Island Launch: Six-Figure Weekend
42:15 Why Bigger Teams Make Less Money
50:30 The Office vs Remote Agency Debate
58:45 What 99% of Agencies Get Wrong

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The Agency Giants Podcast - Episode 20 (James Matthewman)
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From uni dropout to 100+ employees, to now building a multi-agency empire 🚀

In today's Agency Giants episode, James Matthewman from Underground Ecom just dropped the blueprint, most agencies will never hear!

James's LinkedIn: https://www.linkedin.com/in/james-matthewman-68262b153/
Underground Ecom: https://www.undergroundecom.com/
Supergroup: https://super.group/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=497
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 The University Secret That Built an Empire
08:30 The $50 That Started It All
17:45 Hidden Growth Strategy Revealed
25:00 What Nobody Tells You About Scaling
35:15 The Game-Changing Partnership Move
45:30 Real Results From Going Stealth
52:00 Building the Ultimate Sales Machine
1:02:30 Why We Never Relied on Referrals
1:12:45 The Mistake That Nearly Killed Us
1:23:15 From Agency to Empire Blueprint

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The Agency Giants Podcast - Episode 19 (Alisha Conlin-hurd)
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If you're still waiting to feel "ready" before going all in...
 
You want to hear from Alisha.
 
She went from $0 to $500K in just 8 months, without a team, a website, or even a company name.
 
In this week’s episode of Agency Giants, we break down how she did it.

Alisha's YouTube: https://www.youtube.com/c/AlishaConlinHurd
Alisha's Agency: https://www.persuasionexperience.com/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=494
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FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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0:00 The Secret Behind $500K Growth
8:30 From Side Hustle to Agency Empire
17:45 Why Authority Beats Everything
24:00 The YouTube Client Machine
35:15 What Nobody Tells You About Content
45:30 Building Your Dream Team
52:40 The Economics That Matter
59:21 What's Coming Next
1:07:39 The Personal Brand Revolution
1:20:04 Why Most Agencies Fail Below $100K/mo
1:28:35 The Final Growth Secret

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The Agency Giants Podcast - Episode 18 (Darren Lee)
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This week on Agency Giants, we are joined by Darren Lee, founder of Voics, a podcast production agency.

Darren breaks down exactly how fear became his catalyst for success, his brutal £100k rev-share lesson, and why his relentless work ethic in Bali puts most entrepreneurs to shame.

If you're serious about scaling your agency, this episode will change how you think about growth, team building, and what it really takes to win.

Darren's YouTube:  @Darren_ks  
Darren's LinkedIn: https://www.linkedin.com/in/darren-lee1
Darren's Agency: http://voics.co/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=492
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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0:00 Intro
1:32 The Catalyst for Explosive Growth
2:52 When Businesses Fail vs Succeed
5:47 The Mini Agency That Changed Everything
12:06 The Dyslexia Advantage in Podcasting
17:00 Where Podcasting is Heading Next
25:02 The Outcome Revolution Email
29:29 When Revenue Share Went Wrong
36:02 Why Founder Content Always Wins
49:20 The Infinite vs Finite Game
57:49 Building Your Perfect Team
1:24:01 The Coachability Litmus Test
1:40:31 Why Darren Measures Everything Daily
1:55:40 The Childhood Pain That Drives Success
2:01:15 The $1M Month Obsession
2:11:14 Zero to 100K: The Two-Step Formula

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The Agency Giants Podcast - Episode 17 (Luke Cope)
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This week on Agency Giants, we are joined by Luke Cope, Co-founder of Digital PR Agency, Bottled Imagination.

Luke breaks down exactly how Bottle Imagination differentiates from traditional PR agencies, their creative ideation process, and why building trust beats flashy presentations every time.

What you'll discover:

• How they hit £30K revenue in their FIRST month without even announcing they existed
• The simple framework that landed them 30+ awards in 3 years (that's 10 per year!)
• How to manage client expectations when you can't guarantee results

Luke's LinkedIn: https://bottledimagination.com/
Luke's Agency: https://www.linkedin.com/in/luke-cope-83997942/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=489
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 The Moment Everything Changed
08:30 What Startup Agencies Don't Know
17:00 Digital PR's Hidden Formula
25:00 The Partnership System That Works
35:15 Why 30 Awards in 3 Years Matters
45:30 The Campaign That Almost Failed
55:00 How Ideas Really Get Created
1:05:00 The Childhood That Built a Fighter
1:15:00 The Future Game Plan

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The Agency Giants Podcast - Episode 16 (Jack & Zoë Shepherd)
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On this episode of Agency Giants, I sit down with Zoë & Jack Shepherd,

The husband-wife duo who built a global social media agency powerhouse from scratch.

In 2024, they generated more than $6.5 million in annual revenue...

Recently named in Forbes 30 Under 30, Zoë and Jack share the exact strategies that helped them scale their agency in under 6 years.

Zoë's LinkedIn: https://www.linkedin.com/in/zoe-stephenson/
Jack's LinkedIn: https://www.linkedin.com/in/jack-shepherd
The Social Shepherd: https://thesocialshepherd.com/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 When Your Partner Becomes Your Co-Founder
08:30 The Hiring Decision That Changed Everything
17:45 The Secret to Landing Multi-Billion Dollar Clients
25:00 Why Social Media Is More Than Just Vanity Metrics
35:15 The Hidden Challenge Every Agency Faces
45:30 How AI Will Transform Your Marketing Career
52:53 The Spark That Makes Leaders Truly Effective
59:01 Building Something of True Value
1:05:42 The Future of Creativity in a World of AI
1:12:04 The Unexpected Cost of Success
1:17:52 The Truth About Work-Life Balance

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The Agency Giants Podcast - Episode 15 (Tom Jauncey)
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Tom started his agency at 17 with zero business experience.

Now he runs a multi-service team of 25, working with huge clients from Amazon to the European Commission.

Against popular advice to niche down, Tom built a successful agency by doing the opposite.

His full-service approach spans SEO, PPC, web development, digital PR and more - maintaining high profit margins across diverse industries.

Tom's LinkedIn: https://www.linkedin.com/in/tom-jauncey
Tom's Agency: https://nautilusmarketing.co.uk/
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Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=482d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants
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00:00 The Unexpected Path to Success
05:41 The Business Partnership That Changed Everything
12:02 Why Tom Will Never Niche Down
23:48 Secret to Maintaining Client Relationships
35:04 The Hidden Marketing Strategy Everyone Neglects
38:22 How Tom Landed Amazon As A Client
45:30 The Sales Framework That Actually Works
51:40 The Surprising Networking Truth
57:44 The Secret That Really Drives Agency Growth

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The Agency Giants Podcast - Episode 14 (Wickus & Jandre)
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Ever wonder how successful agency owners evolve from charging small monthly fees to signing large equity deals with their clients?

In this episode of Agency Giants, I sit down with Jandre & Wickus from V8 Media who reveal how they built a $1M/mo agency over the last 7 years.

With their agency experience, they're now landing 50% equity deals in multiple brands doing 8 figures in revenue.

Wickus's IG: https://www.instagram.com/wickusvwyk/
Jandre's IG: https://www.instagram.com/officialjandredebeer/
V8 Media: https://v8media.co.za/
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00:00 The Secret to Long-Term Business Success
05:30 When Agency Owners Join Forces
12:45 The Toughest Business They've Ever Built
17:45 The Foundation That Changed Everything
24:00 What Top Brands Are Really Looking For
30:00 The Credibility Factor Most Agencies Miss
35:15 Creating Content That Actually Converts
42:30 AI's Hidden Impact on Agency Services
49:30 Beyond The Agency: Their Surprising Next Chapter
55:45 The One Thing Holding Most Owners Back
1:04:00 The Surprising Truth About Success Mindset
1:08:30 Why Community Changes Everything
1:12:00 The Hidden Force Behind All Achievements
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=477d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
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Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

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The Agency Giants Podcast - Episode 13 (Joe Hides)
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This week on the Agency Giants Podcast, Jordan Platten is joined by his Affluent.co agency co-founder, Joe Hides.

In this raw conversation, Joe reveals why he bought out Jordan's majority stake in their multi-7 figure agency.

From professional GB skier to agency leader, discover Joe's unlikely journey & the strategies that transformed their business.

Learn the shift that took their agency from media buying to becoming a creative powerhouse, scaling brands from $200K to $1M monthly in just 90 days.

Joe's LinkedIn: https://uk.linkedin.com/in/joe-hides-417799138
Joe's Instagram: https://www.instagram.com/joehides
Affluent Agency: https://affluent.co/
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00:00 Lessons From Partnership Journey
05:43 The Pro Athlete Advantage
11:35 Why Business Partners Matter
17:45 The Pivotal Market Shift
25:00 Finding Your Brand's Secret Weapon
35:15 The Creative-First Revolution
42:34 Building an Empowered Team Culture
51:53 The Vision Beyond The Agency
1:03:39 AI's Impact on Agency Future
1:10:30 The Gold Mining Secret to Success
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=473d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
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Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

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The Agency Giants Podcast - Episode 12 (Oliver Kenyon)
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This week on the Agency Giants Podcast, we sit down with Oliver Kenyon, the visionary behind ConversionWise.

ConversionWise is an industry-leading CRO agency that’s served over 3,500 customers, including celebrities like Lionel Messi and Kim Kardashian.

In this episode, you'll discover:
• Top CRO techniques that skyrocket conversions.
• Leadership and team management lessons from a fast-growing digital agency.
• Insights into Oliver's successful client acquisition strategies.

Oliver's LinkedIn: https://www.linkedin.com/in/oliverkenyon
ConversionWise: https://conversionwise.com/
Oliver's Newsletter: https://www.agencycircle.com/
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0:00 – Intro
1:01 – From Chef to Serial Entrepreneur: Oliver’s Journey
6:10 – How a Hip-Hop Forum Led Oliver to Online Business
9:00 – Creating an Affiliate Marketing Forum & Monetizing It
13:40 – Oliver’s First Big Business Success & Selling to Neil Patel
19:00 – Becoming a Millionaire at 29 & The Reality of Selling a Company
26:10 – Why Oliver Sold His Business & Lessons from the Deal
30:00 – From Landing Pages to Building a CRO Agency
34:00 – How Oliver Scaled His Agency & Attracted Big Clients
40:00 – The Power of Partnerships in Business Growth
44:30 – Working with Celebrity Brands Owned by Lionel Messi & Kim Kardashian
49:00 – How CRO Helped Generate Over $3.8M for Clients
52:00 – The Best Conversion Rate Optimization Tactics Right Now
58:00 – How Oliver’s Agency Collected 400+ Reviews & Built Trust
1:05:00 – Running a Remote Team vs. In-Person: Oliver’s Approach
1:12:30 – Why Oliver Sold His Agency & What’s Next for Him
__________________________________________
https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=466d
__________________________________________
FREE Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants