In this you’ll learn about the 6 steps to productize your agency.
Productization has so many benefits which I’ll pretty much just let Lee talk about as he’s the expert here, but I remember reading the Built to Sell book which really sold me on productization.
The story follows a fictitious graphic design company that was struggling with all the custom work coming in, and they eventually end up only doing logos. They have packages you can buy and each one has a very specific process.
It makes everything easier from getting clients, doing the work and even hiring. The best part is that it makes the business saleable, which many agencies aren’t because if you take out the owner, the business would fall over.
Lee’s 6 Systems Required to Productize Your Agency:
- System 1: Everything on a rope – Begin with the end in mind – messaging aligned
- System 2: Legos – pricing in pieces. What to do when people ask for something outside
- System 3: Service framework – Delivery of all your legos. Systemisation
- System 4: Value based pricing – cruise ship analogy (gold!)
- System 5: Bespoke = be broke
- System 6: Existing clients – transitioning to products from legacy clients
Resources mentioned in the episode
- Built To Sell
- MarketingAgencyCoach.com
- Marketing Agency Success Group
- AgencySuccessRoadmap.com
Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve — making more money with less work and having more time for all the things they love. Lee is living proof that his formula works.
At GetUWired Lee and his leadership team won the following Awards: 2012 Technology Partner of the Year, 2013 Infusionsoft Innovator of the Year, Top Company Culture – Entrepreneur Magazine in 2015, and Infusionsoft Elite Business of the Year Finalist in 2015. Some of GetUWired’s top clients also were the Ultimate Marketer of the Year Winners in 2012 and a finalist in 2014.
In 2013, using Jim Collins and the Infusionsofts leadership team as his inspiration he began handing off leadership responsibilities, eventually leading to his retirement from that company in May 2015. In May 2016 he sold out his remaining shares to his long time partners to pursue his lifelong passion of mentoring small businesses. His motto is “Success using vision, leadership and shared knowledge”. He shares everything he learned while building GetUWired. His new venture is leegoff.com and is in business to help small businesses grow faster and more profitable than they could have ever imagined.
Transcript
back to another episode of Agency Highway. Today we're speaking with Lee Goff,
who is pretty much a legend in the agency space. Thank you for joining me, Lee.
very welcome. Thank you so much for having me on here.
going to go ahead and start introducing you and butchering it like I do. And
then I'll hand it over to you, but look. Actually no, I'm not doing an intro. I
just want to talk about this awesome guy.
