Outline of this Episode

• Content marketing - Hiten talks about the potential customer journey whether it's decisions around purchase or landscape of the product.
• WebTraffic - FYI focuses on content that is specifically aligned with the audience.
• The Audience - Hiten shares his experience on the selection and understanding of your audience.
• Market research - FYI focuses on understanding the customer experience and sentiment analysis.
• Channels - Hiten describes managing them and scoring channels.
• Blog content - Hiten shares the importance of creating the structure and time needed to be put in before seeing results.

Hiten's Inspirations

• Joel Gascoigne (Buffer)
• Nathan Barry (Convertkit)
• Matthew Kobach
• Eric Yuan (Zoom)
• Jason Fried & David Heinemeier Hansson (Basecamp, previously 37Signals)

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