Many agencies got started when their owners were laid off from their full-time jobs.

Maybe the Great Resignation has you thinking about hanging out your own shingle. Or perhaps your dream has always been to own your own agency.

Agency owners love to ask what others are charging or what services they are providing. They dig into the competition for insight on their own planning.

A recent post by a member of the Spin Sucks Community raised the topic of calculating the cost of winning new clients — and determining how to account for that expense properly.

In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning.

This episode will help you to build or improve your own framework for reporting that should lead to better results, happier clients, and improved retention.

Do you know what your clients really value from their relationship with your agency? Often we know that we are creating real value for a client, but it isn't always aligned with the value that they see

In this episode, Chip and Gini share their perspectives, including what has gone wrong for them in the past — and how you can make sure that you are communicating effectively with your team, clients, and prospects during turbulent times.

How should you handle it when one of your agency's employees — or prospective new hires — comes to you and asks you to match another offer?

In this episode, Chip and Gini discuss the merits of some of these arguments and explain how agency leaders can think about the right mix of contractors and employees in their own businesses.