Agency Life

How can a small, B2B agency grow their YouTube channel to over 17K subscribers and over 1M views?

Ali Schwanke, founder and CEO of Simple Strat and face of HubSpot Hacks, joins the podcast today to talk about the strategy behind growing a small agency into a trusted, stand-out brand. She discusses realistic goal setting and the importance of knowing your audience when it comes to mastering SEO and delivering consistent, quality content.

Connect w/ Ali: https://www.linkedin.com/in/alischwanke

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Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.

This podcast is brought to you by Teamwork.com. 

How would you feel if your doctor told you that continuing to work at your current pace would leave you six months until you were bedridden, or worse?

Shauna Nuckles, founder of Advocation, joins the podcast today to discuss how unhealthy work practices led to her own medical crisis. She discusses the three types of burnout, as well as the tactics she uses with her team to help agency leaders have honest, transparent conversations to promote a stress- and burnout-free workplace.

Connect w/ Shauna: https://www.linkedin.com/in/shaunanuckles

Have a question about today's topic? Text it to us here!

Want to get more content to support your agency life?

Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.

This podcast is brought to you by Teamwork.com. 

Welcome to Agency Life, a podcast by Teamwork. Each week, we share real stories from sales & marketing agency owners about their journeys, the successes that defined them, and the failures they overcame.

Join us on Thursdays as we discuss the highs and lows — and everything in between — of this crazy roller coaster world we call Agency Life.

Have a question about today's topic? Text it to us here!

Want to get more content to support your agency life?

Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.

This podcast is brought to you by Teamwork.com. 

Welcome to the final episode of this season of Agency Life!

In this episode, you'll hear the highlights of season five and some of the best bits of advice we heard from guests like Christina Hooper, Kierstin Payne, Gali Soudak, Amanda Dixon, Naomi Ross, Andrew Hong, Jamie McCormick, Jay Hamilton, and so much more. You will hear Clodagh getting more and more excited about Web 3 and the opportunities it is bringing in the future for agency owners.

Do you want to come to the show and share the stories about your agency life? Fill out the guest form in the link below, or email Clodagh directly at [email protected]
 https://forms.monday.com/forms/25a5a7934658646e425f98aa9f87c803?r=use1

This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.

“Community - first, profit - second”, is the motto of our final guest this season. Jay Hamilton or JayBird is an entrepreneur with a background in psychology and more than 15 years of experience in business and digital marketing. At the beginning of 2022, he co-founded Web3 Academy – a guide for entrepreneurs, businesses, and creators into Web3.

In today’s episode, Jay shares his origin story and the lessons he has learned along the way. We talk about the similarities between the marketing of Web 3 and Web 2 products, and the community aspect as a major difference. We discuss social tokens, PBTs, money and tech crypto, the importance of decentralized companies, the intricacies around launching NFTs, and the Web3 Academy podcast.

You can get in touch with Jay via:

Twitter: https://mobile.twitter.com/jaybird_nft
Web3 Academy Discord: https://discord.com/invite/5J6Hh2Ukrx
Web3 Academy Newsletter and website: https://w3academy.io/
Web3 Academy Podcast: https://podcasts.apple.com/gb/podcast/web3-academy/id1611073208

This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.

In today’s episode, we welcome fellow Irishman Jamie McCormick, the founder of one of the oldest bitcoin marketing firms in Europe - Bitcoin Marketing Team. Jamie has a fascinating background in the game industry  and has largely branched out into the bitcoin field.

We talk about Jamie’s first jobs in GameSoft and Demonware, how he launched the first Xbox Game Center in the world and learned to analyze and track wide data. Then we move on to the similarities between Nintendo 64 and blockchain, the development of the bitcoin market through the years, the importance of keeping the upper hand when choosing your clients, and how to cut your teeth and maintain a successful team for quite a long time.

You can connect with Jamie on:
Linked In- https://www.linkedin.com/in/jamiemccormick/
Bitcoin Marketing Team Website: https://bitcoinmarketingteam.com/

This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.

On this episode of Agency Life we talk with Naomi Ross. Naomi is the owner of Distil Agency, which specializes in the hospitality sector by doing creative marketing for food, beverage and brands. Naomi is also the co-founder of her own pub, The Carrington, in Surry Hills. 

In this episode, we talk about Naomi’s experience in the hospitality industry and the differences and similarities between the pub and agency world, their journey through the pandemic and impact of lockdowns on the two industries, what trends she’s seeing going forward, her thoughts on the hospitality industry utilising Web 3.0, and the valuable lessons Naomi wished she knew starting out. 

To connect with Distil Agency, you can get in touch via:

Website: https://www.distilagency.com/

Instagram: https://www.instagram.com/distilagency/

This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.

Today we have Amanda Dixon with us on Agency Life. Amanda is the business founder of Barney, a mid-market leading venture capital and brokerage firm that helps agencies get sold and acquired. Amanda is also a relationship builder, a 40 Under 40 executive, and an official Member of the Forbes Finance Council.

In this episode, we talk about the opportunity for digital marketing agencies in 2023, the emotional side of selling agencies, common mistakes agencies make before trying to sell and the best things they can do before selling, what happens when a deal falls through and how Barney manages agencies through transactions.  

This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.

Get in touch with Amanda Dixon through:

LinkedIn: Amanda Dixon 

email: [email protected]

Website: wearebarney.com

“If it works, I say it’s my team,” says Matthew Henderson, the CEO of the project management consultancy company Kolme Group. Throughout the years Matt has hired more than 1000 project managers and has worked with all sizes of businesses from startups to Fortune 500 companies. Today we talk about the beginnings of Kolme Group, their partnership with ClickUp and TimeJam, the qualities Matt is looking for in a project manager, the importance of clear communication within the company, and the right set of tools for your size.

This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.

Get in touch with Matt:

Email: [email protected] 

Linked In: https://www.linkedin.com/in/hendersonmatthewa/ 

Kolme Group Website: www.kolmegroup.com

 

In today’s episode, we talk to Ben Somerville – an entrepreneur and co-founder of the performance marketing and creative agency Farsiight. The core strength of the agency lies in the partnership between Ben and his brother Josh. Along with their team, they focus on helping e-Commerce, marketplace, and SaaS companies scale their sales and revenue profitably. We talk about Ben’s journey from tech and sales to marketing, the pros and cons of running a business with your sibling, the importance of lasting business relationships, LinkedIn, and how to keep a long-term view of the game.

You can find Ben here:

Linked In - https://www.linkedin.com/in/bensomerville/
Farsiight Website - https://farsiight.com/

Resources

InstantAgency Tools – https://integrations.teamwork.com/integrations/instantagencytools/

EOS – https://www.eosworldwide.com/eos-model

This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.