In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss how over and over again, agencies (ourselves included, at one point) can forget to have a coherent direction in their content marketing that connects the efforts in an accountable way back to the bottom line...

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Agency Marketing Matters is a production of Newfangled. We empower agencies to generate ideal new business opportunities through creating and nurturing digital marketing systems and habits that have a measurable impact on their bottom line. In this bi-weekly podcast, we discuss a variety of topics surrounding digital marketing, including content and contact strategy, CRM, Marketing Automation, and user experience design.

Your hosts:

Mark O'Brien, CEO, Newfangled