The core craft of marketing is storytelling. And the way you figure out a story, and the way to practice that craft, is through writing. Is that arguable? We argue it in this episode. Mike and Jason just want to make storytelling cool again.

Conferences are being cancelled, nonessential travel is being curtailed, stocks are diving, industries are being hit--the coronavirus is really doing a number on the business world. In this episode, we discuss its impact and how Maark is dealing with it. Mike and Jason just wanted to go to Adobe Summit.

We break down the new GoDaddy rebrand from a storytelling and authenticity point of view (so no designers were hurt in the making of this podcast), which tries to shift its narrative away from boobs and more to hearts. But something doesn't add up. Jason and Mike just want them to brink the mohawk guy back.

The Iowa Caucus voting app debacle is the latest in a string of high-profile software failures that illustrate that there is still a widespread, fundamental misunderstanding of how software is built, how hard it is to build, what its risks are, and how to mitigate them. Mike and Jason just like how much fun it is to say "caucus" during a podcast.

Part two in our quest for quality software experiences finds us discussing whether or not the old "build vs. run" model applies in a world bent on constant innovation. We learn from Boeing's experience that cheap software has consequences. Mike and Jason just want jets that never leave the ground.

Good design has mostly been commoditized. And that's because great design is super-hard to execute on. And that falls on the front-end engineers, who are, in the end, responsible for the ultimate quality of an experience and whether it will be used or trashed. Mike and Jason just humans to be better at software.

The results of the latest Edelman Trust Barometer indicate that people think capitalism is harming us and technology is out of control. Probably rightly. As a business in the U.S. that focuses on tech, we have some ill-formed thoughts on this. Mike and Jason just want one of our discussion to not devolve into dystopian fears.

Over the past year or so, we've seen the industry shift from modernizing their web stacks to pulling value out of those stack, and first on the list seems to be personalization. Yup. It's time for that topic. Mike and Jason just want to stop being chased around the Internet by the same ads because we looked at that lamp one time on Amazon.

Movies are a fusion of art, commerce, and technology, which is the tagline of our show, so we decided to break down Martin Scorsese's comments about what is and what isn't art in the commerce-fueled craft of movie-making. Mike and Jason just want to turn Agency on Record into a movie podcast.

What does it take to be a marketing leader? Executing on the CEO's priorities? Embracing your own vision for the company's story? Should there be friction between the CMO and the CEO? Is marketing about standing out internally as much as it is standing out on the market? Mike and Jason just want to play Game of Thrones with the C-suite.