Agency Operators Podcast

Description:

Success on Amazon in 2025 requires more than just listing optimization—it’s about scaling smartly and leveraging AI to stay ahead. In Episode 51 of the Agency Operators Podcast, we’re joined by Alex Karagiannis, Founder & CEO of Lezzat, to discuss strategies for doubling your sales, expanding globally, and using AI to enhance your Amazon business.

With experience helping 500+ brands, including household names and S&P 500 companies, Alex brings expert insights on scaling Amazon businesses and navigating international marketplaces. Whether you're a mature seller looking to grow or an agency helping clients succeed, this episode is packed with strategies you can apply immediately.

About Alex Karagiannis:

Alex Karagiannis is the Founder & CEO of Lezzat, a leading Amazon growth agency. With over 13 years of marketing experience and 9 years as an Amazon seller, Alex has worked with global brands to drive sales and optimize operations. A multilingual business marketing expert (BSc, MBM & CIM), he has spoken at multiple industry events and advised businesses on expansion strategies, branding, and AI-driven growth.

Connect with Alex Karagiannis: https://www.linkedin.com/in/alexandroskaragiannis/

Main Discussion Topics:

•  Selling on Amazon in 2025 – Key trends and strategies to stay competitive.
•  Doubling Your Sales as a Mature Seller – How to optimize and scale efficiently.
• Leveraging AI for Amazon Growth – The impact of AI on marketing, operations, and content creation.
• Expanding into Global Markets – How to successfully sell in the EU and beyond.

Key Takeaways:

In this episode, Alex Karagiannis shares actionable strategies for increasing Amazon sales, streamlining operations, and using AI to enhance your business. Learn how to scale smartly, expand into new markets, and future-proof your brand in the evolving e-commerce landscape. Whether you're an Amazon seller or an agency owner, this episode contains valuable insights you won’t want to miss.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
Running a brand on Amazon has its highs and lows. From negative reviews to unexpected catalog issues, the challenges can feel overwhelming. In this episode of the Agency Operators Podcast, Danan Coleman, Co-Founder and CEO of eCom Triage, shares practical tips on tackling these roadblocks. Learn how to protect your brand, manage your reputation, and make the most of Amazon’s tools to keep your business on track.

About Danan Coleman

Danan Coleman is the Co-Founder and CEO of eCom Triage, a company that helps Amazon brands spot and fix problems that hurt their bottom line. From review management to catalog protection and PPC audits, his team provides the support brands need to stay competitive.

Danan’s passion for supporting the seller community shines through his work with Wizards of eCom Tampa Bay, the world's largest Amazon seller Meetup group. With experience spanning over a decade, Danan knows what it takes to overcome challenges and succeed on Amazon.

🔗 Connect with Danan Coleman: https://www.linkedin.com/in/danancoleman/ 

Key Discussion Topics:

• Removing negative reviews and protecting your brand’s reputation
• How to monitor your ASINs and catch issues early
• The common money drains brands face (and how to fix them)
• Smarter PPC strategies to improve your ROI

Why You Should Tune In

Managing an Amazon brand involves many moving parts—sometimes, doing less can lead to better results. In this episode, Danan Coleman shares real-world advice on navigating tough spots, protecting your brand’s reputation, and uncovering Amazon's hidden tools. Whether you are dealing with negative reviews, catalog issues, or costly PPC campaigns, this episode will help you tackle challenges confidently.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Navigating Amazon's competitive landscape can be challenging, especially for brands approaching their third year in business. In this episode of the Agency Operators Podcast, Dylan Rhodes, Founder and Principal of The Parker-Lambert Agency, reveals key strategies to help brands break through common roadblocks and build lasting success on Amazon.

About Dylan Rhodes

Dylan Rhodes is the founder and principal of The Parker-Lambert Agency, a branding and eCommerce marketing agency. With a background in brand and corporate marketing in the Consumer Electronics industry, Dylan brings a wealth of experience to the table, helping brands refine their strategies and succeed in competitive markets.

🔗 Connect with Dylan Rhodes: https://www.linkedin.com/in/dylanrhodes/ 

Key Discussion Topics:

• Why do some brands struggle to maintain momentum after their startup phase
• The biggest branding mistakes companies make
• When choosing not to advertise can be the right move
• Free Amazon promotional tools that many brands overlook

Why You Should Tune In

Navigating Amazon beyond the startup phase comes with unique challenges. In this episode, Dylan Rhodes shares actionable strategies to help brands avoid common pitfalls, refine their branding, and make smarter decisions—sometimes by doing less, not more. Whether you’re struggling with maintaining momentum, optimizing your approach, or making the most of Amazon’s free promotional tools, this conversation will give you the insights needed to stay competitive and thrive

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Want to scale your Amazon brand with a strategic edge? In this episode of the Agency Operators Podcast, Ari Zecher, CEO & Co-founder of Deepsee Commerce, shares expert insights on goal setting, leveraging 3D Amazon features, and using utilization scorecards to drive growth.

Ari’s approach blends data-driven decision-making with operational discipline, helping brands navigate challenges and maximize success on Amazon. From optimizing performance metrics to simplifying complex business variables, this episode is packed with actionable takeaways.

About Ari Zecher

Ari Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. His leadership and strategic expertise have helped brands scale efficiently by blending creativity with data-driven solutions. With a strong track record in exceeding client goals, Ari specializes in simplifying complex business challenges into clear, scalable outcomes.

🔗 Connect with Ari Zecher: https://www.linkedin.com/in/ari-zecher-ab761712a

📲 Follow on social: @deepseecommerce

What You’ll Learn:

How to set and achieve key business goals on Amazon
The power of 3D Amazon features for better product visibility
Utilizing scorecards to track and optimize performance

Why You Should Tune In

Scaling an Amazon business requires the right strategies and data-driven execution. In this episode, Ari Zecher shares proven tactics to help sellers simplify decision-making, optimize performance, and stay ahead in a competitive marketplace. Whether refining operations or launching new products, these insights will help you turn complexity into growth.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
Want to increase your visibility, conversions, and long-term sales on Amazon? In this episode of the Agency Operators Podcast, Colin Raja, Owner/Operator at RIMSports and a 7-figure Amazon seller, shares the optimization and launch strategies that work.

From fine-tuning your backend settings to executing a high-impact product launch, Colin will break down the key tactics that help Amazon shop owners scale faster and more efficiently.

About Colin Raja 

Colin Raja is a seasoned Amazon seller and SEO expert with a strong software analysis, database development, and performance optimization background. With experience working with major clients like Toyota, Bank of America, and Prudential, he has honed his expertise in data-driven strategies that drive success. As the owner of RIMSports and a 7-figure Amazon seller, Colin specializes in backend optimization, launch strategies, and scalable growth tactics to help brands maximize their potential on Amazon.

🔗 Connect with Colin Raja: https://www.linkedin.com/in/colinraja/

What you’ll learn:

• How to optimize your listings for maximum sales
• Backend strategies to improve rankings and conversions
• A step-by-step approach to launching products the right way

Why You Should Tune In

Proper optimization and launch strategies are key to scaling your Amazon business. In this episode, Colin Raja shares proven tactics for backend optimization, effective launch prep, and strategies that help sellers rank higher and drive more sales. Whether launching a new product or improving existing listings, this session will give you actionable insights to boost your success.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Running Amazon ads without a strategy is like throwing money into a black hole. If you’re not optimizing correctly, you’re leaving profit on the table.

In Episode 46 of the Agency Operators Podcast, I’m joined by Neil Robson, Senior PPC Manager at PPC Ninja, to break down the biggest mistakes sellers make with Amazon PPC—and how to fix them. With years of experience managing enterprise-level accounts and auditing large-scale campaigns, Neil knows exactly what it takes to improve rankings, increase profitability, and make your ads work smarter.

About Neil Robson 

Neil Robson is a Senior PPC Manager at PPC Ninja, where he’s spent the last three years training new team members, managing enterprise-level accounts, and auditing high-spend campaigns. An ex-Amazon seller himself, Neil has firsthand experience navigating the challenges of PPC in both the U.S. and Canadian markets.

Outside of work, he applies his data-driven mindset to competitive BBQ—because great results, whether in PPC or grilling, come down to the right strategy.

🔗 Connect with Neil Robson: https://www.linkedin.com/in/neil-robson-2a4684261/

Main Discussion Topics:

• The most common mistakes found in PPC audits (and how to avoid them)
• How Sponsored Brands impact your profitability and growth
• Ranking strategies that actually move the needle
•  How to calculate target ACoS and TACoS to hit your profit goals

Why You Should Tune In

Learn how to fine-tune your Amazon ads, boost rankings, and make every advertising dollar count—all with expert insights you can apply right away.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:

Most sellers spend money on PPC and hope for the best, but what if you could grow your sales organically first and make paid ads work smarter, not harder?

In Episode 45 of the Agency Operators Podcast, I’m sitting down with Dan Deighton, Amazon Organic Growth Specialist at FordeBaker, to discuss what moves the needle for organic sales in 2025.

Dan’s journey started with a simple problem: His partner wanted leggings with pockets. That turned into a full-blown e-commerce business, which taught him firsthand how tough it is to succeed on Amazon. As an organic growth expert, he helps brands rank higher, convert better, and build sustainable sales without relying on PPC to do all the heavy lifting.

About Dan Deighton

Dan helps brands win the organic game at FordeBaker, where he focuses on SEO, listing optimization, and full-funnel strategies to drive sustainable growth. He believes organic should come first—and when done right, your PPC strategy should support it, not carry it.

🔗 Connect with Dan Deighton: https://www.linkedin.com/in/dan-deighton-45572b131/

Main Discussion Topics:

• How Amazon’s Search Algorithm is evolving in 2025 – and what it means for your rankings
• The must-do listing optimizations to improve visibility and conversions
• Next-level strategies to boost organic growth and outpace the competition

Why You Should Tune In

Dan will explain how to optimize your Amazon listings for long-term success so you won’t be stuck paying for every sale. Whether you're a seasoned seller or looking to scale smarter, you’ll walk away with fundamental, actionable strategies you can implement immediately.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
Video is no longer optional for Amazon sellers—it’s a game-changer. In Episode 44 of the Agency Operators Podcast, we’re joined by Justin Willhite, Owner of CommQuest, to explore how brands can use video to optimize Amazon listings, build a loyal audience, and future-proof their marketing with AI-driven content.

With 8+ years leading influencer marketing at Twitch and experience as an Amazon Influencer and YouTuber, Justin has helped brands craft compelling content that drives engagement and sales. Whether you're looking to improve your Amazon listings, grow your brand beyond the marketplace, or stay ahead with AI-powered video strategies, this episode is packed with insights you won’t want to miss.

About Justin Willhite:
Justin Willhite is the Owner of CommQuest, a content creation and video production company specializing in e-commerce marketing. As a former Senior Influencer Marketing Manager at Twitch, he has collaborated with top creators to produce high-impact campaigns. He also runs JDubb and Dubb Outdoors, where he shares product reviews and outdoor-focused content as an Amazon Influencer. Justin’s expertise spans influencer partnerships, brand storytelling, and AI-driven video production—helping brands turn content into a powerful growth tool.

Connect with Justin Willhite: https://www.linkedin.com/in/justinwillhite/ 

Main Discussion Topics:

1. Optimizing Amazon Listings with Video – How high-quality video can increase conversions and visibility.
2. Building a Brand Beyond Amazon – The importance of owned social media channels for long-term growth.
3. AI in Video Production – The benefits, risks, and future impact of AI-driven content creation.
4. Content Strategies for E-Commerce Success – How to craft engaging videos that connect with your audience and drive sales.

Key Takeaways:
In this episode, Justin Willhite breaks down how brands can leverage video to optimize Amazon listings, build a stronger presence outside of Amazon, and stay ahead in the evolving digital landscape. You’ll learn how AI is shaping the future of video production, why owning your audience is key to long-term success, and how to create content that truly connects. If you’re looking to elevate your brand’s video strategy, this episode is packed with actionable insights you won’t want to miss.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
We’re thrilled to host Lesley Hensell, Co-Founder of Riverbend Consulting, for Episode 43 of the Agency Operators Podcast! Lesley brings decades of experience in e-commerce and Amazon account management to help sellers clean up and optimize their operations. She’ll share actionable strategies to help you wrap up Q4 and start the New Year strong, from tackling stranded inventory to recovering lost items. If you want to streamline your catalog and ensure your account is in top shape, this is an episode you can’t miss!

About Lesley Hensell:
Lesley Hensell co-founded Riverbend Consulting, where her team of 100 professionals helps Amazon sellers solve critical issues and develop strategies for long-term growth. With over a decade of experience as an Amazon seller, Lesley has personally assisted countless third-party sellers in reinstating suspended accounts and ASINs. Beyond her work, Lesley is a passionate Longhorns fan, a mom of two, and an advocate for wish-granting causes in Texas.

Connect with Lesley Hensell: https://www.linkedin.com/in/lesleyhensell/ 

Main Discussion Topics:

1. Preparing your Amazon account for the New Year with a Q4 cleanup.
2. Why trimming down an overflowing catalog is essential for success.
3. Tackling stranded inventory and recovering lost items from peak season.
4. Insider tips for maintaining a "squeaky clean" account for a stress-free 2025.

Key Takeaways:
In this episode, Lesley shares practical steps to clean up your Amazon operations, from addressing catalog bloat to recovering lost inventory. You’ll discover why starting the year with a streamlined account can lead to smoother operations and better sleep in 2025. If you're an Amazon seller looking to improve profitability and efficiency, this episode is packed with actionable insights to help you succeed.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Description:
We’re going live with Or Shamosh, Founder and CEO of ASA Compliance Group, to explore how sellers can navigate Amazon’s compliance challenges and scale their businesses with confidence. With over 3,400 successful account reinstatements and firsthand experience as an 8-figure Amazon seller, Or brings a wealth of knowledge to the table. In this episode, he’ll share practical strategies for avoiding account suspensions, crafting winning appeals, and leveraging compliance to fuel long-term growth.

About Or Shamosh:

Or Shamosh is the founder of AmazonSellersAppeal.com by ASA Compliance Group, where he specializes in account reinstatements, compliance management, and risk mitigation for Amazon sellers. As an 8-figure Amazon seller himself, Or blends industry expertise with actionable advice to help businesses thrive.

Connect with Or Shamosh: https://www.linkedin.com/in/Or-Shamosh/

Main Discussion Topics:

• Navigating Amazon Compliance Challenges
• Common Mistakes That Lead to Account Suspensions
• Strategies for Effective Appeals and Staying Compliant
• Using Compliance and Risk Management for Sustainable Growth

Key Takeaways:

In this episode, you’ll hear about the mistakes that often lead to account suspensions and, more importantly, how to avoid them. Or Shamosh will share his proven approach to writing appeals that actually work and how staying on top of compliance can give you a real edge. You’ll walk away with tips to not only manage risks but also use them to help your Amazon business grow in a sustainable way.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.