In this episode Mark talks Dave through Value Propositions: what they are and why you need one. And explains how Dave can then 'unpack' them in his marketing collateral. VPs are as useful (and important!) to a startup as an agency looking to reboot.

Being (really) clear about who your ideal client is will put you in great shape, as you grow your creative business / agency. Mark talks to Dave about a practical approach to defining and visualising his ideal clients: his Buyer Personas.

Dave is about to launch his content consultancy - and potentially a fledgling agency - so Mark talks him through structuring his ambition for that, using a goals framework.

Mark and Dave talk through where Dave is looking to take his soon to be launched content consultancy. Mark introduces the areas that he thinks Dave should be focussing on.