Bob Morris is an agency legend, M&A specialist, and co-founder of Bravery Group. In this episode, he and the Breezy Company discuss the promising use AI in the creative and agency space for making data-driven decisions, as well as looking forward to what innovation in the space might look like.

Bravery Group ▶️ https://www.bravery.group/Build Your Reputation ▶️ https://reputationpillars.com

00:00:56 - Introductions

00:07:30 - Agencies and M&A

00:10:45 - Shifts in Trends

00:16:28 - Using AI

00:19:30 - Innovation in Agencies

00:25:22 - Underestimating the Client

00:33:32 - Adaptability vs Specialization

00:38:12 - Looking Forward

00:40:49 - Conclusions

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