Why are jersey patches and new sponsorship opportunities suddenly becoming such a big part of college athletics?

Follow the money.

I joined Kip Keefer and the GameTime crew on WJOX in Birmingham to discuss the growing annual revenue gap between the Big Ten/SEC and the ACC/Big 12 and why that financial pressure will push athletic departments to find entirely new sources of revenue.

Jersey patches are what fans will see. The bigger story is that schools are increasingly looking at everything they own as potential inventory.

We also have some fun with the latest Buyout Island Index and who might be headed to the island next.

Everybody is telling you what’s in the Protect College Sports Act.

I want to do something different.

What does the PCSA actually mean?

The SEC and Big Ten showed us where the power is. A proposed 180-day realignment window could create chaos. And Congress may write the rules, but who actually enforces them?

In this special episode of Agent Confidential, I break down the leverage, money, incentives and power behind the PCSA and what it could mean for the future of college sports.

Don’t just follow the legislation.

Follow the money.

Follow the incentives.

Follow who has the leverage.

I joined Kip Keefer on WJOX GameTime for a wide-ranging conversation about the rapidly changing business of college football.

We get into the Protect College Sports Act and what it could actually mean, the unanswered question of enforcement, private equity’s growing role in college athletics, Kalen DeBoer and the challenge of following a legend at Alabama , plus a little Buyout Island.

We also dig into a subject I wrote about in Chapter 24 of Agent Confidential: why private equity and college sports may ultimately be headed toward each other.

A fun conversation with Kip and a lot of ground covered.

Everyone is analyzing the legal language of the Protect College Sports Act.

This episode looks at something different: governance.

What does the SEC and Big Ten's support really tell us about where the power resides? Will the proposed "Lane Kiffin" provision actually change coaching searches? And why does the biggest question in college football remain unanswered?

Yesterday I had the opportunity to join The Paul Finebaum Show to discuss the business side of college football.

We talked coaching contracts, governance, NIL, conference leadership, and why the biggest stories in the sport often happen behind closed doors.

I appreciate Paul and the Finebaum team for the opportunity, and I'm excited to share the full conversation with you.

At Big Ten Media Days, three of the conference's biggest coaches kept coming back to the same idea.

Leadership.

Ryan Day, Dan Lanning, and Lincoln Riley weren't just talking about football, they were talking about building organizations capable of winning in today's college football landscape.

In this episode of Agent Confidential, Mike Chaudron explains why leadership, alignment, and governance have become competitive advantages.

Most people focused on Tony Petitti's playoff comments.

The bigger story was how he described the commissioner's job itself.

From federal legislation to enterprise thinking, Big Ten Media Days offered another reminder that conference commissioners are becoming the CEOs of college football.

I had a great time joining the team at DayTime Tri-Cities to talk about my book, Agent Confidential, and this Friday's Bourbon & College Football event at Tennessee Hills Distillery in Bristol.

If you're in the Tri-Cities area, I'd love to see you there. We'll spend the evening talking about the business of college football, SEC expansion, NIL, conference realignment, coaching contracts, and where the sport is headed, all while enjoying some of Tennessee Hills' outstanding bourbons.

Every attendee receives a signed copy of Agent Confidential as part of their ticket.

Hope to see you Friday night!

#CollegeFootball #AgentConfidential #TennesseeHills #BristolTN #TriCities #SECFootball

Big Ten Media Days begin this week, and the biggest stories aren't about football, they're about money, power, and the future of college football.

Mike Chaudron breaks down the three business storylines everyone should be watching.

Everybody wants more rules in college football.

But before writing another rule, there's a more important question:

Who actually enforces them?

Mike Chaudron examines the governance challenge Pete Thamel highlighted during SEC Media Days—and why it may be the biggest issue facing the sport.