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Agent Talk - "I Want To Wait Until After The Season"
Right now, we are in the swing of things in regards to the 2021 NFL Draft recruitment process. As an agency, now is the time for us to build relationships with prospective guys, and see who fits the mold of a true "GSA guy". With that said, one error that I believe many college football players make, is they have it in their minds that they should focus on the season, and wait until after the season is over with to begin figuring out who will be working with them as far as representation and marketing goes.
To me, this is a mistake. As an individual who strongly believes in the power of marketing and branding in the world we live in today, waiting until you are just one or two weeks prior to the beginning of the draft cycle is a huge error that many players make. The pre-draft process itself is typically when most players' marketability will be at its highest until they begin to make a name for themselves in the NFL. For some, the attraction and appeal that they have during those 4 months leading up until the draft, will be the most attention they'll have for the entire duration of their career. If a player waits until late December or January to begin to build a marketing plan with the representatives, there is only so much that can be executed. However, if a player takes the time during the summer to start figuring out who they'll be working with after their season is over, this allows for any given marketing rep MONTHS to brainstorm, blueprint, and begin building a brand for the player. Once January comes, and the player officially agrees/signs, said player and their reps are able to hit the ground running, and truly separate themselves from the pack.
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By Joshua Grady
4.8
2828 ratings
Right now, we are in the swing of things in regards to the 2021 NFL Draft recruitment process. As an agency, now is the time for us to build relationships with prospective guys, and see who fits the mold of a true "GSA guy". With that said, one error that I believe many college football players make, is they have it in their minds that they should focus on the season, and wait until after the season is over with to begin figuring out who will be working with them as far as representation and marketing goes.
To me, this is a mistake. As an individual who strongly believes in the power of marketing and branding in the world we live in today, waiting until you are just one or two weeks prior to the beginning of the draft cycle is a huge error that many players make. The pre-draft process itself is typically when most players' marketability will be at its highest until they begin to make a name for themselves in the NFL. For some, the attraction and appeal that they have during those 4 months leading up until the draft, will be the most attention they'll have for the entire duration of their career. If a player waits until late December or January to begin to build a marketing plan with the representatives, there is only so much that can be executed. However, if a player takes the time during the summer to start figuring out who they'll be working with after their season is over, this allows for any given marketing rep MONTHS to brainstorm, blueprint, and begin building a brand for the player. Once January comes, and the player officially agrees/signs, said player and their reps are able to hit the ground running, and truly separate themselves from the pack.